9 Best SMB Leads Software

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Finding leads for small and mid-sized businesses (SMBs) isn’t just hard. With scattered prospecting tools that don’t play nicely together, it takes time and can be frustrating. For agencies working with multi-location brands, the challenge doubles (possibly even triples). Think of a local fitness franchise trying to attract gym owners in five different cities. Each market is different, and so is the messaging. How do you scale that?

A key problem, according to Saleslion, is that 41% of businesses fail to follow up with leads effectively. That's lost revenue opportunities, and another reason to use the right SMB leads software. Whether you're targeting local coffee chains or regional service providers, the right tools remove the guesswork. Let’s look at the top options that deliver results. But first, what's an SMB lead software?

What is an SMB Leads Software?

SMB leads software helps agencies find, organize, and qualify leads for small and medium-sized businesses. It’s designed to automate tedious tasks like prospect research, data collection, and contact management. 

For example, if you're targeting dental clinics in three cities. Instead of manual searching, the software gives you a curated, accurate lead list to follow, including all their contact information and market signals that can help you frame your pitch.

Benefits of an SMB Leads Software

A business leads software functions like a powerful magnet, effortlessly attracting and identifying qualified prospects for your business. The right software for SMB leads doesn’t just save time—it transforms your outreach. Here’s how:

  1. You Save Time. A Lot of It

Think about automating the grunt work of hunting for leads. With software for SMB leads, you can skip the manual searches and let the tool do the work. No more hours wasted scrolling LinkedIn or manually updating spreadsheets. Instead, you get lists of prospects ready to engage.

  1. Get Hyper-Targeted Leads

It’s not just about finding leads. It’s about finding the right leads. Leads that are ready to act. SMB leads software helps you drill down by industry, location, company size, and more. For example, if your client is a digital agency serving dental practices in five cities, the software delivers leads that actually fit the bill.

  1. Scale Outreach Without Burning Out

Scaling isn’t about working harder—it’s about working smarter. SMB leads software streamlines multi-location campaigns, allowing you to efficiently manage multiple clients. Whether you're targeting gyms in Dallas or salons in New York, you can expand with precision while keeping operations seamless.

  1. Track and Analyze Results

Leads are great, but data is better. These tools often come with built-in analytics to track open rates, response rates, and conversion trends. You'll know exactly what’s working and what’s not—so you can ditch the fluff and double down on what’s driving results.

  1. Stay Ahead of the Competition

SMBs are bombarded with pitches daily. Using software for SMB leads gives you an edge. It enables faster outreach with tailored messaging. Fast movers win deals. 

  1. Cost-Effective Prospecting

Are you considering hiring a sales team to prospect manually? That’s expensive. With SMB leads software, you pay a fraction of the cost. Agencies with tight budgets can achieve enterprise-level results without breaking the bank.

  1. Adapt to Industry Trends

The SMB market is evolving fast. Tools for lead scoring help you stay on top of emerging industries and trends so you can refine your pitch and keep it relevant.

  1. Boost Agency Efficiency

Every hour saved is an hour you can use to close deals or strategize for your clients. SMB leads software integrates with your existing CRM, streamlining all your workflows. That's less admin work but more revenue-generating activities.

  1. Build Stronger Relationships

Personalization is key to outbound success. With enriched data from SMB leads software, you can create template messages that resonate. Instead of “Hi, [First Name],” try “Hey, noticed your boutique in Denver just launched! We're a digital marketing agency helping new businesses like yours thrive. Let’s talk.” It’s these small touches that turn cold outreach into warm opportunities.

How to Choose the Best SMB Leads Software?

Picking the perfect SMB leads software is like finding the right pair of shoes. It has to fit your agency's needs, make your job easier, and help you look good while doing it. Here’s how to make sure you’re choosing a tool that works as hard as you do.

  1. Local Presence Signals

Suppose your client is a regional clothing chain. Their location matters. Good software for SMB leads should identify local trends, ratings, and competitors to help you craft the right pitch. The more granular the insights, the better your chances of connecting with decision-makers.Does the software identify businesses with a strong local presence? This is helpful for agencies targeting SMBs with brick-and-mortar locations. Look for tools that highlight businesses with Google My Business profiles, local citations, and reviews. A restaurant with 500 reviews in Chicago? That's a hot lead.

  1. Website & Local SEO Audits

Great leads often come from struggling businesses or poorly optimized websites—because they need your help. The right SMB leads software identifies these gaps, helping you target businesses that can benefit from your services.Look for a tool that provides website and SEO audits. When you spot a slow, unoptimized HVAC website, that’s your chance to step in with your service’s unique value proposition. Bonus points if the software offers shareable audit reports, making it easy to showcase exactly how you can help.

  1. Advanced Filters

Specificity is key in prospecting. Go for software that offers advanced filters like location, industry, employee count, or revenue. For example, let's say your client only works with beauty salons generating over $500K annually. Advanced filters make finding those exact businesses easy. No more sifting through irrelevant leads.

  1. AI Capabilities

We’ve entered the era of artificial intelligence. For instance, did you know a lot of small businesses are incorporating technology with over 48% planning to add AI to their digital transformation plans in 2025? That's according to JP Morgan.Software for SMB leads should use AI for deeper insights and predictive analytics. Tools with AI can surface trends, identify buying signals, and even suggest the best times to reach out. 

  1. Agency-Focused Solutions

Not all SMB leads software is built for agencies. Look for features like multi-client dashboards, white-label reports, and collaborative tools. If you run campaigns for a fitness chain, a landscaping company, or a local dentist, this kind of flexibility is non-negotiable.

  1. List Creation Made Easy

You don’t have time to manually build lists. Your leads software should make it easy to create segmented, ready-to-contact lists in minutes. Whether you're targeting franchise owners in Atlanta or tech startups in Austin, list-building should be effortless and precise, with no data to clean.

ProspectUp

Best Suited For: B2B Lead Generation with Targeted Segmentation

What ProspectUp Does

At its core, ProspectUp is built to help you pinpoint and connect with the right prospects – out of its over 40 million lead record and 100 plus clients. With a strong focus on SMBs, it goes beyond just pulling basic data. This is a key differential for this tool, seeing that other tools (Apollo, ZoomInfo, Cognism, Seamless, and Rocketreach) tend to focus mostly on enterprise leads. ProspectUp taps into local signals, making sure you’re reaching businesses near you with specific attributes and those in your target market.

Key Features

🏆 Local Signals: Find SMBs that need your services close to home.
🏆 Detailed Audits: Get an in-depth look at your leads’ profiles to make smarter decisions.
🏆 Customizable Filters: Customize your search to focus on exactly what you need.
🏆 AI-Powered Insights: Make data-driven decisions without breaking a sweat.
🏆 Lead Tracking & Alerts: Never miss an opportunity with real-time updates.

Benefits of Using ProspectUp

Here’s why ProspectUp is the ultimate SMB leads software, revolutionizing the way small and medium-sized businesses scale:

  1. Targeted Lead Generation
    ProspectUp focuses on local SMBs so you can pinpoint leads in your immediate area or region. This is ideal for businesses looking to grow within their market without spending time on irrelevant leads.
  2. Smarter Prospecting with Audits
    The platform’s detailed audits mean you’re not just getting names and numbers. You’re getting actionable insights that can help you change your approach and increase conversion rates.
  3. Increased Efficiency
    With customizable filters and AI-driven suggestions, ProspectUp helps you cut through the noise for more quality leads, and less speculations.
  4. Easy Collaboration
    Working with a team? ProspectUp’s tiered user access and sharing options let you collaborate effectively. The days of emailing spreadsheets and miscommunications are over.

Priced for Small & Medium Enterprises  

  • Silver Plan: $299/month, 500 Leads included, 10 Saved Filter, 5 Audit Reports. 3 User access. 
  • Gold Plan: (Most Popular) $499/month, 1250 Leads included, 15 Saved Filters, 15 Audit Reports, 5 Users, Advanced Lead Profile, Advanced Filters.
  • Platinum Plan: $999/month, 3000 Leads included, 50 Saved Filters, 50 Audit Reports, Unlimited Users, Advanced Lead Profile, Advanced Filters. 

LimeLeads

Best Suited For: Affordable and Scalable Lead Databases

What LimeLeads Does

Source: Limeleads  

Limeleads is a great tool for agencies or businesses looking to scale quickly with affordable lead data. You can search for leads, verify emails, and access a range of data points. While it’s great for getting quick results, it lacks some deeper insights and features that other tools offer. Still, it’s perfect for smaller agencies and businesses looking for a straightforward, budget-friendly option to access a large volume of verified leads.

Key Features

  • Lead Database: Access a huge range of SMB leads.
  • Verified Emails: No more bounced emails—reach the right prospects with verified emails.
  • Mobile Phones: Reach leads where they are.
  • New Leads Alert: Stay ahead with fresh prospects.
  • Export Data in CSV: Easy export for your CRM.
  • Basic Filters: Simple yet effective filters to narrow your search.
  • Slack Community Invite: To connect with fellow professionals.

Benefits of Limeleads

  • Affordable for Small Teams: At just $99/month for the Pro plan, Limeleads is easy on the wallet for growing agencies.
  • Scalable Lead Generation: Whether you’re grabbing 1,500 leads or 15,000, Limeleads scales with your needs. 
  • Verified and Accurate Data: With verified emails and mobile numbers, your outreach can actually reach the right people.
  • Simple Integration: No complicated setup. It works with your existing tools, and you get a free cold email course to boot.
  • Prioritize Support (Business Plan): When you’re growing fast, you need answers quickly. Limeleads’ Business and Enterprise plans offer priority support.

Pricing

Limeleads offers three pricing tiers to fit different needs:

  • Pro Plan: $99/month  Up to 1,500 credits, Verified Emails, New Leads Alert, Free Cold Email Course ($500 value), Best for professionals
  • Business Plan: $150/month, Up to 5,000 credits, Everything in Pro Plan, plus Advanced Filters, Advanced Integrations, Priority Support, and 3 Extra Seats. 
  • Enterprise Plan: $400/month, Up to 15,000 credits, Everything in the Business Plan, plus 8 Extra Seats, For larger teams. 

Pros

✅ Affordable and scalable
✅ Verified and accurate data
✅ Simple integrations and support

Cons

🚫 Limited advanced features in the lower plans
🚫 Can get pricey for higher volumes

Openmart

Best Suited For: SMB Insights

What Openmart Does

Source: Openmart 

Openmart is an SMB leads software that's particularly strong for finding valuable decision-maker contacts and filtering leads with AI. While it’s great for finding owners and tracking intent signals, it could have a more intuitive user interface. This tool is best suited for agencies or SMBs that need rich business data and are looking for targeted outreach.

Key Features

  • Owner-Finder: Get direct access to business owner contacts.
  • AI Filters: Provides 5 customizable filters to find high-quality leads.
  • 1M+ Business Records: Global business data, including decision-maker contacts.
  • Signal-Based Selling: Find leads based on real-time signals like new openings and hiring.
  • Newly Opened Businesses: Target businesses that are fresh and ready for outreach.
  • CRM Integration: Sync leads directly with your CRM for a seamless workflow.

Benefits of Openmart

  1. Access to Key Decision-Makers: Openmart gives you direct access to decision-maker contacts, including owners. Forget cold-calling random numbers. This makes outreach smarter.
  2. High-Quality, AI-Filtered Leads: With AI-powered filters, Openmart helps you avoid wasting time on low-quality prospects. 
  3. Comprehensive Business Insights: The platform offers over 1 million global business records, giving you more leads to pursue than most competitors.
  4. Intent Signals: Openmart taps into intent signals (like new hires or ad spending), allowing you to target businesses that are actively looking for solutions.
  5. Scalable with Custom Needs: For agencies needing specific data, the Custom Plan offers signals, even from pre-open businesses in select geographies.

Pricing

  • Owner-Finder Plan: $299/month, 1M+ global business records, 10,000 credits for verified email, enrichment, and export, and 5 AI filters. 
  • Pro Plan: $999/month, 30,000 credits for verified email, enrichment, and export, Signal-based selling tools, Newly opened businesses, 3 platform users, CRM Integration
  • Custom Plan: Includes everything in the Pro Plan, plus pre-open businesses (select geographies), ad spend and hiring signals, Trending Business Spotter and Dedicated line with founders.

Pros

✅ Access to decision-maker contacts
✅ AI-powered lead filtering
✅ Customizable plans

Cons

🚫 Interface could be more user-friendly
🚫 Limited geographical coverage in the Custom Plan

Buzzboard

Best Suited For: Hyper-local Business Insights and SMB Engagement

What Buzzboard Does

Source: Buzzboard

BuzzBoard is an SMB leads software that provides hyper-local business insights, enabling highly personalized and data-driven sales outreach. If you’re an agency or a solopreneur looking to connect with businesses in your area, Buzzboard might be an ally. However, it lacks extensive features and integrations with other tools, which can limit its overall functionality. Plus, it's a bit more flexible for larger teams. 

However, for SMB engagement, it’s a powerful tool.

Key Features

  • Hyper-Personalized Outreach: 25 to 100 sales cadences powered by rich data.
  • Local Insights: Get deep, localized business insights for smarter targeting.
  • Generative AI: Helps create sales outreach that speaks directly to a prospect’s unique needs.

Benefits of Buzzboard

  • Hyper-Local Targeting: Buzzboard’s strength is in its local focus. If you’re trying to engage with businesses near you, this tool makes things easy.
  • Personalized Outreach: With generative AI, Buzzboard helps you tailor sales messages to the unique needs of each business. 
  • Scalable for Teams: For agencies and businesses looking to scale, Buzzboard’s multiple user seats and outreach cadences make it an ideal choice. Plus, you can easily collaborate within your team.
  • Fast Conversions: Buzzboard’s high-quality, personalized outreach campaigns speed up conversions. No one wants to wait weeks for results.

Pricing

Buzzboard offers two pricing plans depending on your business needs:

  • Seller Plan: $127/month per user, 25 hyper-personalized sales outreach cadences, 1 user seat
  • Teams Plan: $190/month per user, 100 hyper-personalized sales outreach cadences, 3–10 user seats. 

To test the features out, you can start with a free trial. 

Pros

✅ Hyper-local insights for SMBs
✅ Generative AI for personalized outreach
✅ Scalable for teams

Cons

🚫 Limited flexibility for larger teams
🚫 Fewer integrations with other platforms

ZoomInfo

Best Suited For: Advanced Lead Intelligence for Mid-to-Enterprise Markets

What ZoomInfo Does

Source: Zoominfo 

ZoomInfo is the powerhouse of lead intelligence. It’s built to arm sales teams, marketers, and recruiters with detailed, accurate, and up-to-date business data. It has features like advanced search filters, real-time intent signals, and data enrichment. But let’s be real—it’s not in any way affordable. If you're working with tight budgets or targeting smaller businesses, it might not be the best fit.

Key Features

  • Advanced search with filters for industries, job titles, revenue, and more
  • Real-time buying intent signals and lead alerts
  • Bulk data enrichment for CRM optimization
  • Integrations with platforms like Salesforce, HubSpot, and Outreach
  • WebSights for tracking anonymous web traffic

Benefits of ZoomInfo

  • Unparalleled accuracy: Access verified, real-time business data.
  • Improved efficiency: Spend less time researching and more time closing deals.
  • Better targeting: Find decision-makers faster with advanced search filters.
  • Pipeline growth: Scale outreach with intent-driven leads and bulk credits.

Pricing

  • Professional Plan: $14,995/year, 5,000 bulk credits, Good for small to medium businesses
  • Advanced Plan. $24,995/year, 10,000 bulk credits + 1,000 monthly user credits, Features include real-time buying intent signals, Alerts and WebSights, Good for medium to large businesses
  • Elite Plan. $39,995/year, 10,000 bulk credits + 1,000 monthly user credits per user, Good for large enterprises

Pros

✅ Industry-leading accuracy and real-time data updates

✅ Advanced intent signals to predict buying behavior

Cons

🚫 High cost, making it less accessible for smaller businesses

🚫 Steep learning curve for new users

Apollo

Best Suited For: Multi-Channel Prospecting and Outreach

What Apollo Does

Source: Apollo  

Apollo is the Swiss Army knife of SMB leads software. It’s built for agencies and sales teams that need a powerful platform for their entire funnel – prospecting, outreach, and pipeline management. Whether you’re firing off emails, dialing prospects, or automating workflows, Apollo has your back. The standout feature is the unlimited email credits. However, it’s not perfect. If your team needs hyper-local insights or complex customizations, you might hit a roadblock. 

Key Features

  • Unlimited email credits (even on the free plan!)
  • Advanced filters to find high-quality leads faster
  • LinkedIn, Gmail, and Salesforce integrations
  • AI-powered research intelligence for deeper insights
  • Multi-touch outreach with automated workflows
  • Intent-based targeting for higher response rates
  • Pre-built advanced reports and dashboards

Benefits of Apollo

  • Affordable scalability: Flexible plans that suit teams of all sizes.
  • Time-saving automation: Automate emails, workflows, and data enrichment.
  • All-in-one platform: No need for separate tools—you manage leads, emails, and calls in one place.
  • Data-rich outreach: AI-backed research tools deliver personalized insights for smarter conversations.

Pricing

  • Free Plan: $0/month, Unlimited email credits, 5 mobile credits/month, 10 export credits/month, 2 sequences, Basic filters
  • Basic Plan: $59/month per user (billed monthly), 75 mobile credits/month, 1,000 export credits/month, CRM integrations and advanced filters 
  • Professional Plan: $99/month per user, Everything in Basic, plus 100 mobile credits/month, AI research intelligence, Call recordings and AI insights (4,000 minutes)
  • Organization Plan: $149/month per user (min 3 users, annual billing only), 200 mobile credits/month, 4,000 export credits/month

Pros

✅ Unlimited email credits, even on the free plan

✅ Powerful AI-driven insights for smarter outreach

Cons

🚫 Advanced features locked behind higher-tier plans

Rocketreach

Best Suited For: Verified Contacts

What Rocketreach Does

Source: RocketReach 

RocketReach is another lead software that offers a backstage pass to the professional world. It’s designed to help you find accurate, verified contact information for SMB leads and beyond. It offers a 98% accuracy rate, so you’re not chasing dead leads. The trade-off is it’s best for finding individual contacts, not so much for broader lead intelligence or company-wide insights. 

Key Features

  • Comprehensive data of up to 700 million professionals across 35 million companies.
  • Always up-to-date verification ensures data accuracy.
  • Over 100 advanced search filters, including industry, location, and job title.
  • Seamlessly connect with Salesforce, Compose, CRMs, and ATSs.

Benefits of RocketReach

  • High Accuracy: Verified contacts mean fewer bounces and better response rates.
  • Time-Saving: Advanced filters make finding the right contact fast and easy.
  • Seamless Integration: Plug into your existing workflows without an issue.
  • Global Reach: Access to professionals from nearly every industry and location.

Pricing

  • Essentials (Email Only): $48/month (billed annually at $576), Unlimited annual lookups/user
  • Pro (Email & Phone): $108/month, Unlimited annual lookups/user and access to phone numbers
  • Ultimate (Email & Phone): $249/month, Everything in Pro plus premium support and advanced features.

Pros

✅ Verified, up-to-date contact information with 98% accuracy

✅ Advanced search filters for pinpointing the right leads

Cons

🚫 Limited lead intelligence beyond individual contact data

🚫 Higher-tier plans can feel pricey for smaller teams

Seamless

Best Suited For: AI-Powered Leads

What Seamless Does

Source: Seamless 

Seamless uses advanced algorithms to scout and deliver accurate contact data in real-time. It's the GPS of sales outreach. Just input where you want to go, and Seamless guides you there. However, it’s not as feature-packed for large-scale prospecting workflows without add-ons. But if you’re all about speed and reliable data, Seamless is a good choice.

Key Features

  • Real-time search engine for instant lead discovery
  • Enterprise-level security and compliance
  • Premium integrations with CRMs and other tools
  • Pitch intelligence to craft better outreach

Benefits of Seamless

  • Fast and accurate lead generation: No more manual digging for data.
  • Scalable options: Start free and grow with add-ons as needed.
  • AI-powered insights: Smarter lead targeting for better results.

Pricing

  • Free: 50 credits, 1 user, basic features.
  • Pro: Advanced features and add-ons, price varies.
  • Enterprise: Unlimited users, custom credits, and dedicated support.

Pros

✅ AI-driven data for quick, accurate results

✅ Flexible plans to fit any team size

Cons

🚫 Add-ons can get expensive

🚫 Lacks deep customization without Enterprise features

Cognism

Best Suited For: Global Data Compliance

What Cognism Does

Source: Cognism 

Cognism is a tool for delivering accurate, compliant, and GDPR-friendly data for global outreach. It's perfect for agencies and sales teams targeting leads across multiple countries. Its standout feature is its data compliance. If privacy laws and regulations give you nightmares, Cognism ensures peace of mind. However, it’s best for teams with a bigger budget since its pricing can be steep.

Key Features

  • Access up to 50 million global contacts
  • GDPR and CCPA-compliant data
  • AI-powered contact and intent insights
  • Unrestricted data exports and integrations

Benefits of Cognism

  • Data compliance: Reach global leads without worrying about fines.
  • Global scalability: Perfect for international campaigns.
  • Time-saving features: AI insights streamline lead targeting.
  • Support included: Onboarding, set-up, and live chat are part of the package.

Pricing

  • Platinum Tier: $1,500–$10,000/year for 25 million contacts.
  • Diamond Tier: $2,550–$25,000/year for 50 million contacts. 
  • Includes flat platform access fee with no extra costs for integrations.

Pros

✅ GDPR and CCPA-compliant data for peace of mind

✅ No extra costs for exporting or integrations

Cons

🚫 Higher price point not ideal for small teams

🚫 Features can be overkill if you don’t need global outreach

Summing Up

When choosing SMB leads software, look for tools that combine data accuracy, affordability, and scalability. A good tool should simplify your workflow, provide actionable insights, and support multi-channel outreach. Whether you're a solopreneur or an agency, prioritize platforms with CRM integrations, AI-powered features, and compliance with data privacy laws. At the end of the day, the right software will save you time and drive better conversions.

Get Started with ProspectUp

If you're ready to transform your lead generation process, ProspectUp is up your alley. The AI-powered prospect autopilot tool is designed for agencies like yours, delivering hyper-personalized SMB leads at scale. With ProspectUp, you’ll automate research, save hours of manual effort, and close more deals—all while targeting the right prospects.

9 Best SMB Leads Software: FAQs

What is SMB lead?

An SMB lead refers to a potential customer from a small or medium-sized business. These leads are great for companies offering SMB products or services, like digital marketing or SaaS tech.

How to get SMB leads?

Use a tool that combines data-driven marketing strategies while using AI to find, qualify, and connect with the right prospects. A lot of SMB leads software, including ProspectUp, offer all these in one tool. 

What is the best software to manage lead sales?

HubSpot CRM, Pipedrive, and Salesforce have great features for managing leads. But the best software varies by needs. For SMB leads, tools like ProspectUp, Apollo, and Cognism are great for data accuracy and outreach capabilities.