6 Best Software to Generate Local Leads

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Do you own an SMB, a multi-location or multinational brand, but are struggling to generate local leads? Lead generation is a top challenge for 63% of businesses, acc to Leadfinder. And that’s where local business lead software comes in. 

Automatically discovering high-quality, ready-to-buy prospects near your client's store locations would be a game changer, right? Well, this is exactly what local business lead software helps you with. However, there's more.  

Whether you manage a single agency or work with franchises, these tools make outreach easier. The result is more qualified leads with less effort. 

What Is a Local Business Leads Software?

Local business leads software are tools that help businesses and agencies find and connect with nearby prospects efficiently. These platforms utilize advanced algorithms and data insights to identify ideal customers for multi-location brands. Forget the cold calls; these tools simplify outreach by providing accurate contact details, mapping potential clients, and offering tailored lead recommendations, helping you target qualified leads and close deals faster.

Benefits of a Local Business Leads Software

Ever wish sales came with a manual—or a representative? Local business leads software is as close as it gets. It doesn’t just call out names and numbers to follow up with. Here's what local leads software adds to your sales process: 

  1. Identifies New Prospects

Finding the appropriate people can often feel like searching for a needle in a haystack. The good news is that lead software is the metal detector. It makes the search efficient and effective. 

Let's say you're managing outreach for a chain of businesses. Instead of cold-calling random businesses, the software highlights nearby offices with high coffee demand. That means less guessing and more selling.

  1. Pinpoints Successful Marketing Strategies

Why reinvent the wheel when you can study what’s working? By analyzing local competition, the software shows you which campaigns are most effective. For example, let’s say a competitor's email blast drives foot traffic. This insight helps you create a similar but better campaign. The bonus is you don’t have to start from scratch.

  1. Shows Where to Focus Efforts

Spreading yourself thin leads to burnout and not bookings. With data-driven insights from lead software, you’ll know which zip codes are hotspots and which ones to avoid. 

If, for instance, you're running ads for a pest control agency. The software might reveal demand spikes in suburbs with older homes. That's a cue to double down on those neighbourhoods.

  1. Automates Lead Nurturing

Following leads up is crucial but time-consuming. Some local business lead software can send personalized pitches, SMS, or even schedule calls automatically. 

A gym chain can offer a free trial, and every inquiry receives an automated email series guiding them to sign up. No leads left behind, no time wasted.

  1. Frees You to Close More Deals

The fun part of the sales process is sealing the deal, not chasing the lead. With software handling the legwork, you’ll spend more time in sales meetings and less time combing through spreadsheets. 

This tool helps agencies managing multi-location brands to focus on converting high-quality leads instead of tracking them down.

How to Choose the Best Software to Generate Local Leads?

When seeking quality local business leads, you need the precision of lead scoring software to avoid a scattershot outreach. But with so many options out there, how do you pick the one that fits?

Here’s how to and what to watch out for:

  1. Data Accuracy and Quality

Accurate data is non-negotiable. Outdated or incorrect leads waste your time and resources. For example, if you're pitching a restaurant chain, the right contact and email can mean the difference between closing a deal and getting ghosted (or hitting a brick wall). Choose tools that prioritize verified, up-to-date information.

  1. Cost and Pricing Plans

Budgets matter, especially for small and mid-sized agencies. Compare pricing to the features offered. ProspectUp’s affordable plans are ideal for agencies scaling their outbound campaigns, while higher-end tools like ZoomInfo cater to enterprises with complex needs. Some tools are free, which is fine for starters. But when you need more, does it help you scale? 

  1. Real-Time Updates

Markets shift, businesses open, and decision-makers change. Tools with real-time updates keep you ahead of the curve. For example, when a tool notifies you of newly opened franchises in your client’s target market, it allows you to time your pitch perfectly, gain a competitive edge, and build relationships right from the start, ensuring a higher success rate in closing deals.

  1. Lead Enrichment Features

Basic contact info isn’t enough. Look for lead enrichment that offers deeper insights like company size, hiring trends, or ad spending. For instance, when targeting a local gym for a digital marketing pitch, knowing their recent investment in equipment, expansion plans, or seasonal marketing pushes allows you to tailor your pitch effectively, increasing the likelihood of meaningful engagement and successful conversion.

  1. Geolocation Features

The right tool doesn’t just tell you who’s nearby—it shows you exactly where they are. Hyper-local targeting is a game-changer for businesses with multiple locations or those looking to identify untapped neighborhoods for outreach. By focusing on precise geolocation, you can drive smarter, more effective campaigns tailored to specific areas. For instance, if you're helping a coffee shop chain, a tool like ProspectUp can pinpoint potential leads within a three-mile radius of each store, enabling you to craft targeted promotions or outreach strategies. This granular approach not only boosts efficiency but also enhances client satisfaction by delivering measurable results.

  1. Local Directory Integration

Does the lead management software sync with local directories like Yelp, Google My Business, or Yellow Pages? If it doesn’t, you’re already behind. Seamless integration with local directories enhances your reach and credibility. Local presence signals like these are incredibly helpful for uncovering businesses that match your ideal customer profile, enabling more targeted and effective lead-generation efforts.

  1. Local Presence Signals

Look for tools that pick up on clues like “near me” search rankings, community event sponsorships, local reviews, or even foot traffic insights. These subtle signals are great for understanding which businesses are thriving, identifying growth opportunities, and pinpointing those who might need your services, giving you a competitive edge in lead generation.

  1. Website & Local SEO Audits

Let’s say you’re pitching a landscaping agency. You run an audit and find their site is crawling slower than traffic during rush hour. Or that their local SEO is quite weak. A tool that flags these gaps helps you position your pitch perfectly and close the deal faster.

  1. Advanced Filters

Let’s face it: casting a wide net wastes time. Advanced filters help you focus. Say you’re working with a multi-location spa chain. Instead of reaching everyone within 50 miles, target women aged 25-45 who’ve recently searched for “best facials near me” or browsed wellness blogs. More precision = better leads, ensuring you invest your time in the most qualified prospects who are actively seeking services like yours. This focused approach increases conversion rates and shortens sales cycles.

  1. AI Capabilities

AI is your personal sales assistant that never sleeps. It learns customer behaviors, predicts what they’ll do next, and even suggests how to connect effectively. For instance, while promoting a fast-casual restaurant chain, AI-powered lead software can identify individuals who frequently order burritos, detect their proximity to your client’s locations during lunchtime, and recommend personalized marketing strategies to engage them. This ensures targeted outreach and higher conversion rates.

  1. Agency-Focused Solutions

If you’re running an agency, handling multiple clients is your norm. The best tools let you manage leads for all your accounts without losing your sanity. For example, if you’re working with a national gym franchise, the right software should track leads by location, prioritize high-performing regions, automate reporting, and even suggest targeted campaigns based on local demographics and seasonal trends. This streamlines client management and boosts overall efficiency.

ProspectUp

Best Suited For: SMB Lead Generation with Targeted Segmentation

What ProspectUp Does

While heavy hitters like Apollo, ZoomInfo, and RocketReach excel at enterprise B2B leads, they often fall short when it comes to local business leads. Designed for agencies and businesses targeting SMBs, ProspectUp has over 40 million verified SMB contacts in its database. That’s double what LimeLeads, the closest competitor, offers.

Key Features

🏆 AI-powered Pitch Creator

🏆Deep Lead Insights

🏆Advanced Filters That Actually Filter

🏆Focused Prospecting

Benefits of Using ProspectUp

Most tools don’t prioritize local-focused insights. ProspectUp thrives here, and it's why it's the overall best tool for generating local leads:

Targeted Prospecting for the Right Leads

ProspectUp delivers potential leads that fit your ideal customer profile best.  Instead of spending hours searching Google or relying on outdated tools, ProspectUp gives you detailed contact lists ready to go.

Helps Save Time and Money

Agencies using ProspectUp see a 230% ROI on their investment. Why? Because it focuses on leads that are more likely to convert.

Build Better Outreach

No one wants to send emails into a black hole. With ProspectUp’s deep insights, you know how to approach each lead, so your message feels relevant and never random.

Handles High Lead Volume for Smart Scaling 

Do you manage multi-location brands? Maybe a regional chain of gyms or a growing franchise? ProspectUp helps you handle high volumes of leads without the chaos.

How to get started with ProspectUp

Simply book a demo with one of our product specialists. We’ll give you a quick walkthrough of the platform and pull up some sample data to show you how easy it is to fill up your pipeline with quality SMB prospects. Your account will get setup within a few hours and you can start building your lead list immediately.

Limeleads

Best Suited For: Affordable and Scalable Lead Databases

If you’re an agency looking to scale outreach or land more clients, LimeLeads can be your wingman. It's like the Costco of lead databases. Large-scale, bulk, and with up to 20 million contacts, LimeLeads is perfect for targeting local business leads, especially if you serve clients in industries like home services, retail, or healthcare. However, it doesn’t have bells and whistles like deep CRM integrations or AI-driven analytics. 

Key Features

  • Verified emails and mobile numbers
  • New lead alerts (stay ahead of competitors)
  • Basic and advanced filtering options
  • Slack community access
  • CSV export for seamless data sharing
  • Cold email course worth $500 (yes, free!)
  • Add-on credits for growing needs

Benefits of LimeLeads 

  • Scalable: Whether you’re targeting 1,000 or 15,000 local business leads, it adapts.
  • Cost-efficient: Ideal for startups and growing agencies watching their budget.
  • Quality data: LimeLeads offers you fresh signals. Say bye to outdated or irrelevant contacts.
  • Beginner-friendly: No steep learning curve. It's team-ready. 

Pricing

  • Pro: $99/month. Up to 1,500 credits. Basic filters and integrations. Best for professionals
  • Business: $150/month. Up to 5,000 credits. Advanced filters, integrations, and 3 extra seats. Most popular for agencies
  • Enterprise: $400/month. Up to 15,000 credits. Priority support and additional premium features. Ideal for heavy-duty lead hunters. 

Pros

✅ High-quality leads, verified and ready to use.

✅ Flexible pricing for agencies at every stage.

Cons

🚫 Limited advanced features for data-heavy users.

🚫 Lacks robust CRM integrations for power users.

Openmart

Best Suited For: Targeting Local eCommerce or Online Retailers

What Openmart Does

Openmart specializes in finding decision-makers at eCommerce businesses, online retailers, and even startups with big ambitions. Whether you're scouting for leads with high purchase intent or newly opened businesses, this tool delivers. The real thing is its signal-based selling features. These help you spot trends, ad spend patterns, and even hiring activity. The major downside is: Openmart is pricier than some competitors.

Source: Openmart

Key Features

  • Access to 1M+ business contacts globally
  • Verified emails and enriched data for decision-makers
  • AI-powered filters 
  • Signal-based selling tools
  • Insights into newly opened and pre-open businesses
  • CRM integration 

Benefits of Openmart 

  • High-quality leads: Data gathered are focused on decision-makers. 
  • Signal-driven insights: Spot eCommerce businesses about to explode in growth by looking at ad spend, hiring, and trends
  • Time-saving: AI filters eliminate hours of manual research.
  • Scalable for agencies: Supports multi-user platforms and massive lead volumes.

Pricing

  • Owner-Finder Only: $299/month. For those focused on decision-makers. Includes 10,000 credits, verified emails, and 5 AI filters
  • Pro Plan: $999/month. 30,000 credits, signal-based selling, and CRM integration. For agencies that thrive on insights.
  • Custom Plan: Made for enterprise needs. Pricing is based on quotation. 

Pros

✅ Advanced signal-based insights for smarter targeting.

✅ Perfect for agencies serving high-growth or niche markets.

Cons

🚫 Higher cost compared to basic lead-gen tools.

🚫 Overkill for small-scale needs or limited budgets.

Buzzboard

Best Suited For: Hyper-Local Business Insights and SMB Engagement

What Buzzboard Does

BuzzBoard is another super-smart assistant for local business leads. It's designed to find leads and dig deep into business profiles. With over 30 million SMBs (small and medium businesses) analyzed globally, it’s perfect for business intelligence.

Source: Buzzboard

Key Features

  • Access to rich SMB data across multiple industries
  • Hyper-personalized sales outreach cadences
  • Business profiling tools for detailed insights
  • Opportunity scoring to prioritize hot leads
  • A multi-user platform for agencies 
  • Integration with popular CRMs

Benefits of Buzzboard 

  • In-depth business insights: Go beyond contact details with full business intelligence.
  • Targeted outreach: Helps create outreaches that feel personal, not robotic.
  • Scalable for teams: Ideal for multi-user agencies managing high client volume.
  • Time-efficient: Save hours by automating research and scoring leads.

Pricing

  • Free Trial. 14-day free trial to test the waters.
  • Starter Plan. $106/month per user Includes 25 sales cadences. 1 user seat
  • Team Plan. $158/month per user. 100 hyper-personalized sales cadences. 3–10 user seats

Pros

✅ Comprehensive SMB data for rich insights.

✅ Customizable outreach tools for tailored campaigns.

Cons

🚫 Pricier than basic lead-gen tools.

🚫 Takes time to learn its advanced features.

ZoomInfo

Best Suited For: Advanced Lead Intelligence for Mid-to-Enterprise Markets

What ZoomInfo Does

If you’re in the big leagues—serving mid-sized to enterprise-level clients—ZoomInfo is built for you.  With a massive database and AI-powered intelligence, ZoomInfo excels at tracking decision-makers, understanding intent, and finding hidden opportunities. The downside is it’s pricey, and you’ll need to justify the investment with a hefty ROI.

Source: Zoominfo 

Key Features

  • Massive global database with millions of verified contacts
  • Intent signals to prioritize leads most likely to convert
  • Detailed company profiles, including revenue and growth insights
  • AI-powered lead recommendations
  • CRM and marketing automation integrations
  • Advanced filtering and segmentation tools

Benefits of ZoomInfo

  • AI-powered: Use of artificial intelligence for information analysis
  • Unmatched data depth: From revenue to hiring trends, ZoomInfo has all the selling signal data 
  • Intent-driven targeting: Focuses on leads ready to buy, not just tire-kickers.
  • Enterprise-ready: Handles large teams, big data needs, and multi-location campaigns.
  • Seamless integration: Works effortlessly with Salesforce, HubSpot, and other top CRMs.

Pricing

  • Professional: $15,000 per year. Limited number of credits and user seats.
  • Advanced and Elite plans: $40,000+ annually. More features and credits. For larger organizations. 

Pros

✅ Industry-leading data accuracy and depth.

✅ Perfect for enterprise-level agencies with complex needs.

Cons

🚫 Expensive for small or mid-sized agencies.

🚫 Requires training to maximize its robust features.

Apollo

Best Suited For: Multi-Channel Prospecting and Outreach

What Apollo Does

Apollo is designed to help agencies connect with local business leads across multiple channels—email, phone, and beyond. Whether you’re running an outbound campaign or managing multi-location brands, Apollo delivers targeted data and robust automation.

Source: Apollo 

Key Features

  • Unlimited email credits (paid plans)
  • Mobile number access for personalized calls
  • Intent-based filters
  • Multi-touch outreach with AI automation
  • CRM enrichment 
  • Advanced reporting and team collaboration tools

Benefits of Apollo

  • All-in-one solution: Consolidates lead generation and outreach into a single platform.
  • Multi-channel reach: Engage local business leads via email, phone, and more.
  • Scalable for agencies: Works for startups, growing agencies, and enterprise teams.
  • Affordable pricing: Great for agencies on a budget or those testing the waters.

Pricing

  • Free Plan. $0/month. 60 mobile credits/year. 120 export credits/year
  • Basic Plan. $49/user/month (billed annually). Unlimited email credits, 900 mobile credits/year, and 12,000 export credits/year
  • Professional Plan. $79/user/month (billed annually). Adds 1,200 mobile credits/year, 24,000 export credits/year, and AI-driven outreach
  • Organization Plan. $119/user/month (minimum 3 users, billed annually)

Pros

✅ Affordable pricing for small and mid-sized agencies.

✅ Combines lead generation with outreach automation.

Cons

🚫 Free plan has limited credits and features.

🚫 Interface can feel overwhelming for beginners.

The right local business lead software for your agency or SMB should offer accurate data, smart filtering, and seamless integrations. Look for tools that match your agency’s needs, whether it’s outreach automation, deep intent insights, or multi-channel targeting. Scalability and affordability are key, especially for agencies working with multi-location brands or diverse industries.

Get Started with ProspectUp

ProspectUp is your AI-powered autopilot for generating local business leads. Designed for agencies, it simplifies prospect research and simplifies outbound sales. With intelligent filters, enriched data, and real-time updates, you’ll spend less time hunting leads and more time closing deals. It works for targeting multi-location businesses or niche markets with actionable insights.

6 Best Software to Generate Local Leads: FAQs

How do I create a local lead generation business?

Start by identifying industries that rely on local business leads, such as home services, real estate, or retail. Gather contacts and leads using software like ProspectUp or ZoomInfo, then create personalized outreach campaigns.

What software do you use for lead generation?

The best right now is ProspectUp. It's designed for target prospecting and pitching to market-ready contacts. Apollo is also another tool for multi-channel outreach, while BuzzBoard is ideal for business intelligence. Each software has its own unique features. Choose based on your client’s needs, whether it’s local targeting, automation, or advanced insights.

Is local lead generation profitable?

For agencies that market for businesses and service providers, local lead generation can be quite profitable. You earn for every lead you refer or sales you help close, often with recurring commissions, giving you a consistent stream of income. This model not only boosts your agency’s revenue but also strengthens client relationships as you directly contribute to their growth.