Top 8 Openmart Alternatives for SMB Leads

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Openmart is a great tool for finding target prospects in local businesses. With detailed local presence signals and verified data, their platform is a great way to build your SMB contact list. However, there are a few areas where Openmart may fall short. We’ve compiled a list of 8 other lead-gen tools you can look at for finding SMB prospects.

Why Switch from Openmart?

Openmart is great for finding local business with several star features like their map search and AI finder. But few areas where they fall short:

  • Need for advanced filters: While Openmart has considerably detailed filtering criteria for the businesses, it could offer more for the price point. The filters are also disintegrated into different data sources which may just add more manual work for the customer searching.
  • No website & SEO audits: This is especially critical if you are an agency selling to SMB clients. How well optimized is their website, what is their SEO health like – these are all questions that can help you better qualify prospects, which Openmart doesn’t necessarily answer.
  • Gap Analysis: As a business, you don’t just need contacts. You need business. Lead-gen tools that can tell you what your customers need - what is missing in their strategy, what platforms they have no presence on, etc will be much more effective. This is an area Openmart needs to be better at.

How to choose the best Openmart alternative?

When selecting an OpenMart alternative, your specific business needs will ultimately drive your decision. However, there are several essential features that can make or break a prospecting platform's effectiveness. I’ve listed them all here:

Advanced Filters

The backbone of any good prospecting tool is its ability to drill down to exactly the leads you want. Modern platforms should offer granular filtering across multiple dimensions - from basic company demographics to sophisticated digital presence indicators. For instance, tools like ProspectUp enable filtering based on review ratings, Google Business Profile status, and even the specific technology stack a business uses.

For example, ProspectUp helps you filter businesses specific business attributes (black-owned, pet-friendly, etc) and deep local presence signals like GBP verification, terms mentioned in reviews, average ratings, and more.

List Management

Beyond just finding prospects, you need efficient ways to organize and act on your discoveries. Look for platforms that excel in list creation, collaborative sharing features, and flexible export options. This ensures your team can smoothly integrate prospecting into their existing workflow.

Online Presence Signals

Today's most powerful prospecting tools go beyond basic company information to provide rich insights into a prospect's digital presence. This includes analyzing their social media engagement, content marketing effectiveness, and overall online strategy. These insights help you understand potential clients' needs before your first conversation.

Website & Local SEO Audits

Website and SEO audit capabilities are increasingly becoming must-have features. The best platforms can quickly assess a prospect's digital infrastructure, identifying opportunities where your services could add value. This turns your prospecting tool into a powerful sales enablement asset.

Expansive Database

While database size matters, accuracy and freshness are equally important. Focus on platforms that demonstrate consistent data validation processes and regular updates to their information. This ensures you're working with reliable, actionable data.

Integrations

Your prospecting tool shouldn't exist in isolation. Prioritize platforms that offer robust integration capabilities with your existing tech stack, particularly your CRM and email marketing tools. This creates a seamless data flow that enhances rather than complicates your sales process.

ProspectUp

Best suited for: SMB leads, local business leads

What ProspectUp Does

Let's talk about what ProspectUp really is – think of it as your smart assistant for finding and landing small business clients. It's built specifically for agencies and businesses like yours who are looking to connect with SMBs, using a mix of AI and solid data to help you find the right leads.

Key Features

🏆Advanced Lead Filtering: Zero in on perfect-fit prospects using detailed filters for industry, location, ad spend, and digital presence

🏆Business Intelligence Dashboard: Get a complete view of any prospect's online presence, including their SEO performance and digital strategy

🏆AI Pitch Generator: Create personalized outreach messages that reference each prospect's specific business situation

🏆Opportunity Finder: Automatically spot gaps in prospects' digital strategies that your agency could help fix

🏆Comprehensive Business Database: Access detailed, up-to-date information about potential clients

🏆Premium Support: Get dedicated help for managing major accounts and deals

Benefits of using ProspectUp

ProspectUp saves you ton of times digging through information to find the data points and insights most likely to help you close deals. Here's what you get:

  • More Qualified Leads: Stop wasting time on poor-fit prospects by using precise targeting filters
  • Smarter Conversations: Walk into every pitch knowing exactly what the prospect needs, thanks to detailed digital insights
  • Faster Outreach: Save hours on writing with AI-generated pitches that actually make sense for each prospect
  • Clear Sales Angles: Instantly spot where prospects need help, so you know exactly what services to pitch
  • Streamlined Workflow: Get everything you need for prospecting in one place - no more jumping between multiple tools
  • Time-Saving Research: Get instant access to key business data instead of spending hours on manual research

How to get started with ProspectUp

It's pretty straightforward – book a demo and pick your plan (they start at $299/month). Unlike a lot of business tools, you won't need weeks of training to figure it out. Once you're in, you can start finding leads right away.

The nice thing is everything's in one place – no need to subscribe to three different tools to get your prospecting done. Just log in and get to work finding your next great client.

Buzzboard

Best suited for: AI-powered SMB lead search

What Buzzboard Does

BuzzBoard is an account intelligence platform specifically designed for businesses targeting SMBs. It focuses on digital signals and behaviors rather than traditional firmographics, providing insights into small businesses' digital maturity, needs, and buying potential.

Source: Buzzboard

Key Features

  • Build detailed prospect profiles by analyzing over 100 Tier 1 digital signals per business, with access to thousands of additional data points for deeper insights
  • Track digital maturity levels through a proprietary scoring system that evaluates businesses' overall digital presence and technology adoption
  • Create sophisticated market segments using a combination of digital signals, behavior patterns, and technology usage data
  • Identify high-potential prospects through a need-based quadrant system that considers both digital maturity and budget capacity
  • Access accurate URL and micro-category information for precise targeting and segmentation of the SMB market
  • Monitor real-time digital behavior signals across multiple channels to identify potential buying triggers
  • Integrate rich SMB data directly into existing CRM and marketing automation platforms for streamlined workflows

Benefits of Buzzboard

  • Target businesses based on their actual digital needs and readiness rather than relying on outdated firmographic data that may not reflect true potential
  • Create highly personalized marketing campaigns by leveraging detailed insights into prospects' digital maturity and technology adoption patterns
  • Improve sales efficiency by focusing on businesses that show both the need and budget capacity for your solutions through advanced segmentation
  • Scale your targeting efforts across a database of over 20 million US SMBs while maintaining precise segmentation and personalization
  • Identify potential clients earlier in their digital journey by monitoring technology adoption patterns and digital behavior signals
  • Maintain cleaner, more accurate prospect data through regular updates and verification of digital signals
  • Make more informed strategic decisions about market focus and resource allocation based on comprehensive digital intelligence

Pricing

Starts at $127 per user per month

Pros

✅Deep specialization in SMB market intelligence and digital signals

✅Sophisticated digital maturity scoring system

✅Rich integration capabilities with existing sales and marketing tools

Cons

❌Local presence signals are limited

Limeleads

Best suited for: US-based B2B lead generation

What Limeleads Does

LimeLeads is a B2B lead generation platform that provides verified US business contact data. The platform emphasizes data quality through real-time verification and regular updates, serving businesses that require reliable contact information. 

Source: Limeleads

Key Features 

  • Real-Time Verification Technology: Contacts are verified in real-time across multiple sources, maintaining 99% email accuracy and current phone numbers
  • Comprehensive Contact Information: Provides direct dial numbers, mobile numbers, and verified email addresses for multiple contact options
  • Advanced Filtering System: Creates customized lead lists using specific criteria like location and company size, focused on US-based businesses
  • Weekly Data Updates: Database refreshes every 7 days to maintain accuracy and remove outdated information
  • Multi-Level Verification: Combines third-party services, APIs, and human verification to ensure data reliability

Benefits of Limeleads

  • 99% email accuracy rate and verified phone numbers ensure reliable contact data
  • Weekly database updates maintain data freshness and prevent outdated contact usage
  • Payment model based only on verified contacts, reducing spend on unusable data
  • Access to various contact options including direct dials and mobile numbers enables diverse outreach approaches
  • Specialized data collection for US-based businesses with detailed filtering capabilities

Pricing

Starts at $99 per month 

Pros

✅High data accuracy with 99% email verification

✅Pay-for-verified model

Cons

❌Quite expensive for the limited data points provided on SMB prospects

❌Focused solely on contact data, lacks broader local business intelligence

Cognism

Best suited for: AI-based lead search

What Cognism Does

Cognism is a B2B prospecting platform that combines traditional company data with buyer intent signals to help sales teams identify and connect with in-market accounts. The platform focuses on mid-market and enterprise prospecting, providing verified contact information alongside market intelligence.

Source: Cognism

Key Features

  • AI-Powered Search: Uses natural language processing for faster prospect discovery, with both typing and voice search options
  • Intent Signal Tracking: Monitors buyer behavior and market signals to identify companies actively looking to buy
  • Multi-Level Contact Access: Provides multiple contact points within target accounts, including verified mobile numbers
  • Data Integration: Seamless two-click integration with CRMs and sales engagement platforms
  • Combined Intelligence: Merges firmographic and technographic data with intent signals for comprehensive prospect insights
  • Automated Workflows: AI-driven processes to reduce manual prospecting tasks

Benefits of Cognism

  • Faster Prospecting: AI search capabilities reduce prospecting time by up to 74%
  • Verified Contact Data: Access to phone-verified mobile numbers and current contact information
  • Streamlined Operations: Easy integration with existing sales tools and workflows
  • In-Market Targeting: Identify and prioritize accounts showing active buying signals
  • Comprehensive Account Coverage: Multiple contact points within each target organization

Pricing

Offers a custom package (with free trial of 25 B2B leads)

Pros

✅High-quality, verified mobile data

✅Option for getting phone-verified data as well

✅Strong intent signal tracking

Cons

❌No specialized signals for local businesses or SMBs

❌Lacks detailed insights into prospects' SEO and online presence

Apollo

Best suited for: Enterprise and mid-market lead generation

What Apollo Does

Apollo is a comprehensive B2B prospecting and sales engagement platform that combines a vast contact database with automation tools and intent signals. It focuses primarily on mid-market and enterprise prospecting, offering integrated solutions for lead generation and outreach. Unlike Openmart, Apollo doesn’t specialize in SMB data and local-specific signals. But there’s a way to extract SMB businesses based on high-level filters for organizations.

Source: SmartReach

Key Features

  • Access a database of over 275M+ contacts with 65+ filtering options for precise targeting and list building
  • Identify anonymous website visitors and track their engagement patterns for prioritized outreach
  • Deploy AI-powered lead scoring that combines CRM data with Apollo's database for prospect prioritization
  • Monitor buying intent signals through Bombora integration to identify companies actively researching solutions
  • Launch multi-channel outreach campaigns combining email, phone, and LinkedIn touchpoints
  • Utilize a Chrome extension for instant prospect data access across LinkedIn, CRM platforms, and company websites
  • Create automated workflows using drag-and-drop tools for scalable lead generation processes
  • Sync engagement data and contact information directly with major CRM platforms

Benefits of Apollo

  • Build highly targeted prospect lists by combining multiple data points and filtering criteria from a vast contact database
  • Identify and prioritize high-intent prospects based on their website visits and online research behavior
  • Scale outreach efforts through automated sequences while maintaining personalization capabilities
  • Access prospect information directly within your workflow through browser extension integration
  • Streamline lead generation processes through automated scoring and prioritization
  • Connect with prospects across multiple channels from a single platform
  • Track and optimize campaign performance with integrated analytics
  • Maintain data accuracy through regular database updates and verification

Pricing

Has a free plan with limited email and phone credits. Starts at $49

Pros

✅Extensive B2B contact database

✅Multi-channel outreach options

✅Chrome extension

✅Strong automation capabilities

Cons

❌Focused on enterprise/mid-market B2B accounts

❌No specialized signals for local businesses or SMBs

❌Lacks detailed insights into prospects' SEO and online presence

Zoominfo

Best suited for: Enterprise and mid-market leads

What Zoominfo Does

ZoomInfo is a comprehensive B2B intelligence platform that provides verified contact data, company insights, and market intelligence. It primarily serves enterprise and mid-market sales teams, offering detailed organizational insights and real-time buyer alerts.

Source: GetApp

Key Features

  • Access an extensive database of verified business contacts with direct dials and email addresses
  • Navigate detailed organizational charts showing decision-maker relationships and reporting structures
  • Search across 300+ company attributes to identify and segment target accounts
  • Monitor professional profile updates including job changes, promotions, and company moves
  • Track company initiatives and buying signals through dedicated research team insights
  • Integrate contact and company data directly with CRM and marketing automation platforms
  • Receive automated alerts about key changes in target accounts and contacts
  • Filter prospects using CRM data, marketing automation insights, and engagement metrics

Benefits of Zoominfo

  • Connect with decision-makers directly through verified contact information, bypassing gatekeepers
  • Build comprehensive account intelligence by combining organizational data with buying signals
  • Stay informed about key contact movements and company changes that affect sales opportunities
  • Create highly targeted prospect lists using detailed company and contact attributes
  • Maintain data accuracy through regular verification and research team updates
  • Scale account-based marketing efforts with detailed organizational insights
  • Identify new opportunities through automated monitoring of target accounts
  • Improve sales efficiency with accurate contact data and buying intent signals

Pricing

They offer custom pricing

Pros

✅Extensive company intelligence

✅Comprehensive organizational charts

Cons

❌Focused on enterprise/mid-market B2B accounts

❌Limited insights specific to SMBs

Rocketreach

Best suited for: cost-effective enterprise lead generation

What RocketReach Does

RocketReach is a B2B contact database platform that focuses on providing verified contact information through multiple data sources. It emphasizes data accuracy and real-time verification, particularly for small and medium-sized business contacts. Rocketreach positions itself with extensive use cases for recruitment teams.

Source: G2

Key Features

  • Access contact information aggregated from diverse sources including licensed datasets, public information, and proprietary algorithms
  • Search prospects using advanced filters including skill sets, technology usage, and recent job changes
  • Create custom lead lists with detailed contact information and professional insights
  • Verify email addresses in real time during each contact lookup
  • Use Chrome extension for instant contact lookup while browsing
  • Monitor data accuracy through continuous verification and daily updates
  • Access both personal and company-level information for comprehensive prospecting
  • Export contact data in bulk for large-scale campaigns

Benefits of RocketReach

  • Find accurate contact information with 85%+ verified data accuracy across the database
  • Discover prospects in traditionally hard-to-reach segments including SMBs and niche industries
  • Scale lead generation efforts through bulk list creation and exports
  • Access contact information directly while browsing through the Chrome extension
  • Maintain data freshness through continuous updates and real-time verification
  • Build targeted prospect lists using detailed professional and company filters
  • Streamline prospecting workflow with integrated browser tools
  • Leverage multiple data sources for comprehensive contact coverage

Pricing

Starts at $99 per month for 100 exports

Pros

✅Many compelling AI-featured use cases

✅They have a Chrome extension which helps in faster prospecting

Cons

❌Focused on recruitment-specific job signals

❌No deeper online presence or local signals for SMBs

Seamless.ai

Best suited for: AI-powered quick prospecting

What Seamless.ai Does

Seamless.AI is a B2B contact discovery platform that uses artificial intelligence to find, verify, and validate business contact information in real-time. The platform focuses on providing accurate email addresses and phone numbers for B2B prospecting.

Source: G2

Key Features

  • Verify and validate email addresses in real-time using AI-powered research algorithms
  • Access direct dial and mobile phone numbers for business contacts
  • Search prospects using 100+ filters including job titles, roles, and company attributes
  • Generate lists of companies within your total addressable market
  • Monitor data accuracy through continuous AI-powered verification
  • Research prospect information automatically for pitch preparation
  • Create targeted contact lists based on ideal customer profiles
  • Access detailed company and contact profiles with verified information
  • Update and enrich existing contact databases with verified information
  • Integrate contact data with major CRM platforms

Benefits of Seamless.ai

  • Reduce email bounce rates through real-time verification of contact information
  • Connect directly with decision-makers using verified phone numbers and email addresses
  • Save research time with automated prospect information gathering
  • Build targeted prospect lists using detailed filtering options
  • Maintain data accuracy through continuous AI-powered verification
  • Scale prospecting efforts with automated data enrichment
  • Access comprehensive company and contact information in one platform
  • Improve campaign performance with verified contact data

Pricing

They offer custom pricing

Pros

✅Strong email verification capabilities

✅AI-powered research automation

✅Direct dial and mobile phone coverage

Cons

❌Data quality can vary across industries

❌Basic company intelligence features, no SMB-focused signals

Summing Up…

Top B2B Lead Intelligence Platforms: Final Verdict

When choosing a lead intelligence platform, your decision should ultimately align with your specific business needs and target market. Here's a clear breakdown to help you decide:

For SMB-Focused Sales:

  • ProspectUp provides detailed digital presence analytics for local businesses
  • BuzzBoard stands out if you're specifically targeting small businesses
  • RocketReach offers strong coverage of SMB contacts with real-time verification

For Enterprise/Mid-Market Sales:

  • ZoomInfo excels in organizational insights and company intelligence
  • Cognism shines with its intent signal tracking and AI-powered search
  • Apollo offers robust automation and multi-channel outreach capabilities

For Contact Accuracy:

  • LimeLeads focuses purely on data accuracy with 99% email verification
  • Seamless.AI leverages AI for real-time contact validation
  • RocketReach maintains 85%+ accuracy through multiple data sources

Remember that while some platforms might offer more features, the best choice is the one that aligns with your specific prospecting needs and sales process.

Get started with ProspectUp

SMB prospecting isn’t just about getting contacts and company information. You need strong intent signals and insights on current gaps/problems the prospects are facing. ProspectUp is your conversion engine, designed to not just find but land SMB clients for your company. To test out the platform, schedule a demo with our product specialist.