Business Database

13.7 million US businesses. Indexed, enriched, searchable in 42ms.

Every US business on Google Maps, every day. Full-text search across 80+ fields, with faceted filtering, geo queries, and live enrichment on view — the foundation every other feature sits on.

Sub-second search 80+ fields per record Refreshed continuously
category:restaurants AND state:AZ AND rating:>=4.0 AND reviews:>200
42ms · 1,847 hits
Category
Restaurant
1,847
Bar & grill
962
Cafe
622
Diner
261
City
Phoenix
612
Scottsdale
294
Tucson
257
Mesa
198
Tempe
147
Digital grade
A
332
B
628
C
589
D
212
F
86
1,847 of 13,712,408 businesses
sorted by prospect score ↓
TS
Tumbleweed Smokehouse
Phoenix, AZBBQ · Restauranttumbleweed-bbq.com
WordPressNo booking
★ 4.6 · 412
MB
Mesa Brewhouse & Kitchen
Mesa, AZBrewpub · Restaurantmesabrew.com
SquarespaceIG · 8.2k
★ 4.5 · 881
PP
Piñon & Prickly Pear
Scottsdale, AZSouthwestern · Bistropinonaz.com
WixOpenTable
★ 4.7 · 603
CA
Coyote's Amber
Tempe, AZBar & Grillcoyotesamber.com
No websiteFB only
★ 4.2 · 267
SC
Saguaro Crust Pizzeria
Tucson, AZPizza · Casual diningsaguarocrust.pizza
DudaToast POS
★ 4.8 · 1,203
13.7M US businesses indexed
80+ fields per record
42ms median search latency
<90d freshness SLA
Why it's different

Not a list you bought. An index that's alive.

Scraped lists go stale the day they're delivered. Our database is rebuilt against Google Maps continuously, enriched on the way in, and re-enriched whenever you touch a lead.

FRESH

Refreshed continuously

Every city is on a refresh cycle. If a record is older than 90 days, the next time someone views it triggers a live re-pull before the result hits the screen.

DEEP

Enriched, not scraped

Every record has been run through website auditing, contact lookup, SERP analysis, phone and email validation, and AI classification before you see it. The fields are real data — not nulls.

FAST

Sub-second engine

Typo-tolerant full-text search plus faceted filtering on every field. 13.7M rows respond in under 50ms. Paginate, sort, geo-filter — all instant.

Coverage

All 50 states. Every metro. Every Main Street.

From Manhattan to rural Montana — if it's a business with a Google Maps listing, it's in the index.

Record density
< 50k
50k–250k
250k–750k
750k+
LOS ANGELES · 820k NEW YORK · 912k CHICAGO · 470k HOUSTON · 390k DALLAS · 310k ATLANTA · 340k MIAMI · 260k PHOENIX · 210k DENVER · 180k SEATTLE · 230k BOSTON · 200k MINN · 140k NASH · 130k PORTLAND · 110k DETROIT · 170k BAY AREA · 260k
Record schema

What lives inside one row.

Every business in the index is a fully-enriched object with 80+ fields grouped into eight domains. Query by any of them, sort by any of them, filter on any of them.

01 Identity & location

  • Business name, categories, NAICS
  • Street, city, state, ZIP, country
  • Lat/lng, Google CID & Place ID
  • Price range, service area
  • Opening hours (structured)

02 Contact

  • Business phone (validated)
  • Business emails (MX-checked)
  • Owner name (5-step fallback)
  • Owner personal email & phone
  • Pattern-generated fallbacks

03 Website & tech

  • Domain, SSL, WHOIS
  • CMS, ecom, booking, chat widget
  • PageSpeed, mobile optimization
  • 30+ technographic fingerprints
  • Meta, schema, blog, sitemap

04 Google Business Profile

  • Verified status, description
  • Cover photo, logo, photo count
  • Booking link, menu, posts
  • Service modes (delivery, takeout)
  • About attributes & amenities

05 Reviews & reputation

  • Rating, review count
  • Last 25 reviews (full text)
  • 24-month monthly trend
  • Review velocity, 30d/90d
  • Sentiment, praises, complaints

06 SEO & visibility

  • Google Maps rank position
  • Organic search rank
  • Top-3 / top-10 flags
  • Competitor list (from SERP)
  • Citations: Yelp, Bing, Apple

07 Social

  • FB, IG, LinkedIn, X, TikTok, YT
  • Follower counts, last-post date
  • Posting cadence (per week)
  • Facebook Ads active flag
  • Google Ads active flag

08 AI intelligence

  • Prospect score (0–100)
  • Digital grade (A–F)
  • Lifecycle & digital maturity
  • Best time to call, pitch angle
  • 18 sales hooks (6 categories)

Query any of them

  • Filter on any field
  • Full-text across all fields
  • Geo radius & bounding box
  • Ranges, booleans, sorts
  • API access on every plan
Sources

Ten integrations. One clean row.

We've already paid the "integrate with every lead data vendor" tax so you don't have to. Every row merges data from ten sources into one normalized record.

Google Maps

Primary source of truth

Website auditor

Technical audit & scraping

Contact lookup

Owner & reverse phone

SERP analysis

Maps & organic rank

Email validator

MX check & quality score

Phone validator

Carrier & deliverability

Domain auditor

WHOIS & SSL

Web research

Owner research fallback

AI engine

Insights, hooks, classification

→ One row

Normalized, indexed, fresh

Developers

Hit the database directly.

Every field is queryable via REST. Same endpoints our own UI uses — facets, geo, pagination, filters, sorting.

Query

Filter-style queries

  • category:restaurant — exact match
  • rating:>=4.0 — numeric range
  • has_website:false — boolean
  • location:(33.4,-112.1,25mi) — geo radius
  • tech_stack:[wordpress,calendly] — array contains
Response

JSON, every field

{
  "id": "ChIJ...hJ9",
  "name": "Tumbleweed Smokehouse",
  "category": "restaurant",
  "rating": 4.6,
  "reviews_count": 412,
  "digital_grade": "C",
  "prospect_score": 87,
  "tech_stack": ["wordpress"],
  "owner_name": "Dana Reyes",
  "insights": { "pitch_angle": "..." }
}
FAQ

Questions we hear a lot.

How large is the ProspectUp business database? +
ProspectUp indexes 13.7 million US business records sourced primarily from Google Maps and Google Business Profile data. The database covers all 50 states, thousands of business categories, and includes structured data on ratings, reviews, contact info, website presence, and GBP attributes. Search results return in under one second.
What kind of businesses are in the database? +
The database covers the full spectrum of US small and medium-sized businesses with a Google Business Profile -- restaurants, dentists, plumbers, salons, law firms, auto shops, and thousands of other categories. It is purpose-built for agencies selling digital marketing services to local businesses, with signals like review quality and website status that enterprise databases do not track.
How fresh is the data? +
ProspectUp triggers live enrichment when you view a lead whose data is older than 90 days. Batch builds pull fresh Google Maps data at query time rather than serving a static snapshot. Manual re-enrichment is also available per lead. This means the data you act on reflects the business's current online presence, not a months-old cache.
How does ProspectUp's database compare to Apollo or ZoomInfo? +
Apollo and ZoomInfo index enterprise companies with firmographic data like headcount, funding, and org charts. ProspectUp indexes local SMBs with signals agencies actually sell against: Google Maps ranking, review sentiment, website PageSpeed, GBP completeness, CMS type, and digital maturity. The databases serve fundamentally different markets and use cases.
How does the database compare to just using Google Maps? +
Google Maps shows one listing at a time with no filtering, no enrichment, and no export. ProspectUp gives you the same Google Maps data across 13.7 million records with 65+ filters, sub-second search, and 50+ enriched data points per business including website audits, SERP rankings, owner contact info, and AI-generated sales hooks.
Can I search by business category and location at the same time? +
Yes. Category and location are core filter dimensions with autocomplete support across thousands of categories and all US states and cities. You can multi-select multiple categories and cities in a single search -- for example, "Veterinary Clinic" and "Animal Hospital" across "Atlanta, GA" and "Savannah, GA" -- to target a broad or narrow market in one query.
What if a business I'm looking for isn't in the database? +
If a business has a Google Business Profile it is likely indexed. If it is missing, you can add it manually via the "Add Lead" form or import a CSV of up to 5,000 records. Imported records are fuzzy-matched against existing data to avoid duplicates and can be enriched through the standard pipeline.
How accurate is the contact information? +
Phone numbers are validated for carrier type (mobile, landline, VoIP), deliverability, and blacklist status. Emails are verified for validity, quality, and free/role/disposable flags. Owner names go through a 5-step resolution chain. No data source is perfect, but multi-provider validation catches most inaccuracies, and you can report bad data per lead.
Does searching the database cost anything? +
No. Searching, filtering, and browsing results are completely free with no per-query limit. Credits are only consumed when you save leads through batch build at $1 per lead delivered. The 50-lead free trial lets you test the full search and enrichment flow at no cost.
Is there a subscription fee to access the database? +
There are no subscription fees for core prospecting and search. ProspectUp uses a credit-based model at $1 per lead delivered through batch build. No seat licenses, no annual contracts. Postcards are an additional $2 per card. You pay only for the leads and assets you actually use.
Can I import my own prospect lists into ProspectUp? +
Yes. CSV import supports up to 5,000 records per upload. ProspectUp fuzzy-matches imported records against the existing 13.7-million-record database using name similarity, city, and phone matching to avoid duplicates. Matched records inherit all existing enrichment data; unmatched records are added and can be enriched through the standard pipeline.
How do I go from searching the database to running a campaign? +
Search or filter to find prospects, save them to a list, and ProspectUp auto-enriches each lead with 50+ data points and generates scan reports. Then open the campaign wizard, select your list, choose channels (email, SMS, postcard), and launch. AI writes personalized copy for every lead using their specific business data and sales hooks.

13.7 million businesses. One query away.

Full-text, faceted, geo-aware. Live enrichment on view. Every agency feature sits on top of it — you can sit on top of it too.