What can I filter by in ProspectUp?
ProspectUp offers 65+ filter dimensions organized into seven categories: category and location, Google Business Profile signals, rating and reviews, website and technical attributes, social media presence, business attributes, and AI-enrichment classifications. You can combine any number of filters in a single search to precisely define your target market.
How do website and technical filters work?
You can filter by website presence, SSL status, CMS platform (WordPress, Wix, Squarespace, and 8 others), e-commerce platform, booking widgets like Calendly or Acuity, chat widgets like Intercom or Tidio, blog presence, schema markup, mobile optimization, PageSpeed score range, domain authority range, and content quality score. These signals help agencies identify businesses with specific technical gaps.
Can I filter by Google Business Profile activity?
Yes. GBP-specific filters include verified status, description presence, photo count, cover photo, logo, opening hours, booking link, and post activity. Post activity filters let you find businesses that posted in the last 14, 30, or 90 days, have been inactive for 90+ days, or have never posted -- useful for identifying GBP management opportunities.
How do ProspectUp filters compare to Apollo or ZoomInfo filters?
Apollo and ZoomInfo filter by enterprise firmographics: job titles, company size, funding, and org charts. ProspectUp filters by SMB-specific signals that agencies actually sell against -- Google Maps ranking, review velocity, website PageSpeed, CMS type, GBP completeness, and digital maturity level. The filter sets target fundamentally different markets.
Can I find businesses using a specific competitor's platform?
Yes. The CMS filter detects WordPress, Wix, Squarespace, Shopify, GoDaddy, Weebly, Joomla, Drupal, Webflow, and HubSpot. You can also filter by e-commerce platform (Shopify, WooCommerce, BigCommerce, Magento, Squarespace Commerce) and booking widget provider. This helps agencies target businesses ripe for a platform migration pitch.
How are digital maturity and business type filters generated?
ProspectUp uses AI classification to categorize each business by type (independent, chain, franchise, professional practice, and 4 others), service model (appointment-based, walk-in, by-project, and 3 others), digital maturity (none through advanced on a 5-level scale), audience (B2C, B2B, or both), and owner-operated status. These filters surface prospects at the right stage for your services.
What if a filter returns too few results?
Remove the most restrictive filter chips one at a time -- each chip has an individual remove button above the results. You can also broaden location from city to state, widen rating ranges, or switch from specific CMS filters to the general "has website" or "no website" toggle. The result count updates in real time as you adjust.
Are there accuracy concerns with website or tech stack filters?
Website filters rely on automated analysis that detects 30+ technology fingerprints per site, including CMS, analytics tools, ad pixels, and booking widgets. Detection accuracy is high for major platforms but may miss heavily customized or obfuscated stacks. If data is older than 90 days, ProspectUp triggers a fresh enrichment when you view the lead.
Does filtering cost anything?
No. Searching and filtering are completely free with no per-query charges. You can run unlimited searches across all 65+ filter dimensions. Credits are only consumed when you save leads through batch build at $1 per lead delivered. The free trial includes 50 leads so you can test filters and enrichment before spending.
Can I save a filter configuration and reuse it later?
Yes. Save any filter combination as a named saved filter. Optionally subscribe to it, and ProspectUp will automatically notify you when new businesses matching your criteria enter the database. This turns a manual filter session into a persistent, automated prospecting pipeline that runs in the background.
How many results can I see per page?
Results paginate at 20, 50, or 100 businesses per page, sorted by rating descending by default. You can also sort by review count or business name. Each result card shows rating, review count, website status, social presence, and service fit indicators so you can quickly assess prospects without clicking into each one.
Can I combine manual filters with the AI search?
Yes. Start with an AI natural language query to generate an initial filter set, then switch to the manual filter panel to add, remove, or adjust any dimension. The AI-generated filter chips appear alongside manually added ones, and you can modify either type freely. This gives you speed and precision in a single workflow.