Franchise recruiting is geography-first. ProspectUp is the only database where you can draw a territory on a map and see every single-unit restaurant, gym, or service business already inside it — with owner name, years in business, and conversion signals.
We pay $40k+ per deal to brokers because we don't have our own pipeline. I need to build direct sourcing without doubling the dev team.
Portal leads come in from wherever. 80% are in territories we've already awarded. I'm paying for leads I can't even sell.
The converts I want are already running one independent location. Somebody who knows how to run a store. I don't need more tire-kickers.
Runs one independent location in your category. 3+ years, 4.3★, profitable enough to invest. The highest-probability convert.
Runs a coffee shop — you franchise bakeries. Runs a nail salon — you franchise med spas. Adjacent enough to leverage, new enough to excite.
Already runs 2–5 locations of a different brand. Has systems, capital, and appetite. The 6-figure-AUV candidates.
Filed SOS paperwork in the last 12 months. First-time business owner searching for a playbook — the fastest-to-decision persona.
Savings: ~$1.48M/yr, and you own the sourcing channel instead of renting it. Directionally accurate for franchisors in the $500k–$3M initial-franchise-fee band. Actual savings depend on close rate.
"Our brokers already give us pre-qualified leads. Why source our own?"
Broker leads cost $40–60k at signing. In-house sourcing is a fixed cost, and every deal you source direct is margin back. Most of our customers run hybrid — brokers stay, ProspectUp funds the incremental growth.
"Can you really filter by open territory? Our map is complicated."
Draw a polygon, subtract a KML, upload a ZIP list, or connect to your FranConnect territory object. We support all four. What we won’t do is pretend your territory data is simple — we let you bring the complexity.
"Aren't small business owners too busy to respond to cold outreach?"
Owners reply at 2–3% to a well-written postcard addressed to their business. Not because they’re desperate — because the pitch “you’ve proven you can run one, here’s a system for the next five” lands. We have 200+ reply-rate benchmarks if you want the data.
"How do you keep us out of regulatory trouble?"
Every asset is informational-only by default, with no earnings or performance claims. FDD-safe. Registration-state aware. We’ll hand your counsel a compliance memo and walk them through our templates if that helps.
Book a 30-minute territory walkthrough with our franchise team. We'll load your open markets live and show you who's in them.
Polygon + DMA + ZIP filters · FDD-safe templates · CRM-native