For Heads of Sales at SMB-focused SaaS

Your ICP is 13,400 businesses.
Here are the 312 buying now.

Vertical SaaS lives or dies on fit-scored outbound. ProspectUp narrows a 14k-row ICP to the handful showing real buying signals — tech stack gaps, review velocity, website rebuilds, hiring triggers — so your 3-person SDR team ships qualified pipeline, not MQL vanity.

Score your ICP free See enterprise pricing
180+ SaaS teams HubSpot / Salesforce ready SOC 2 Type II
ICP · Dental practices · 2–8 chairs RANKED BY FIT
#01
Bright Smile Dental Portland, OR · 4 chairs
DentrixNo online booking12 reviews/mo
94
#02
Willow Creek Family Beaverton, OR · 6 chairs
Open DentalHiring: office mgr
88
#03
Tualatin Dental Group Tualatin, OR · 3 chairs
No PMS detectedNew website '26
82
#04
Cedar Hills Dental Portland, OR · 5 chairs
DentrixStable 8yrs
54
#05
Sellwood Pediatric Dental Portland, OR · 2 chairs
Eaglesoft42 reviews
38
The job

What SaaS sales leaders
actually ask for.

Not "more leads." Fewer leads, higher fit. These are the conversations we have week after week.
“ Pipeline quality

Our TAM is 14,000 accounts. My AE's time is the constraint. I need the 300 that are ready to move this quarter — not the rest.

Head of Sales · Series A vertical SaaS
40-person company · $8M ARR
“ Buying signals

When a practice switches EHR or hires a new office manager, they are in-market. I want that notification in Slack the day it happens — not a week late.

VP Revenue · Healthtech platform
Series B · serves 4,200 practices
“ SDR efficiency

My reps spent 40% of last quarter on research. If I can cut that to 10% and ship the saved time into conversations, I don't need another seat.

Sales Manager · Restaurant tech
11 SDRs · 6 AEs
Buying signals

Nine in-market signals
your ICP is emitting right now.

Beyond firmographics. We detect the small operational shifts that predict an SMB is about to buy software in your category.
Tech stack gaps
Detect the current stack and which competitor (or absence) they're running.
Dentrix→ OpenDental
Hiring triggers
New "office manager" or "operations" listing often precedes software eval.
LinkedInHiring: Office Manager · 4d ago
Website rebuild
A new domain or a redesign in the last 90 days is a budget proxy.
WHOISRebuilt Feb '26 · Webflow
Review velocity spike
A jump in review pace = growth. Growth = systems that break at their current scale.
GBP2.3× baseline · last 60d
Ownership change
New owner filings at state SOS = tooling stack often gets reviewed.
SOSEntity updated · Mar '26
Expansion signals
New chair count, added location, or a second GBP profile created.
GBP2 locations · +1 last 90d
Licensing changes
State license renewals and new DEA numbers surface high-intent movers.
STATELicense renewed · Q1 '26
Content footprint
Publishing velocity on the blog or YouTube = marketing-led = sales-ready.
WEB+8 blog posts · 90d
Funding + filings
SMB loans, PPP legacy, SBA guarantees — proxies for capitalized growth.
SBA$350k loan · Jan '26
Built for your motion

Why Apollo and ZoomInfo
break on SMB.

Enterprise sales tools index LinkedIn and corporate filings. That's the wrong corpus for a local dentist, restaurant, or auto shop. We index the right one.
Apollo / ZoomInfo LinkedIn Sales Nav ProspectUp
Google Business Profiles Not indexed Not indexed 47M profiles, live
SMB website audits PageSpeed, SEO, schema
Industry-specific software detection Partial 200+ PMS, POS, EMR
Review velocity tracking Daily, across 4 platforms
Branded deliverables (audits, mockups) White-labeled
Price per qualified lead $8–$15 $12 / seat / month $1 · no seat fees
Built for SMB / local B2B enterprise Professionals Purpose-built
Plays nice

Drops into your revenue stack.

Fit scores, enrichment, and engagement events flow into the CRM your team already lives in.
H HubSpot Native · two-way
SF Salesforce Managed package
O Outreach Sequence pushes
</> REST API Webhooks + JSON
≡ CSV export On-demand
# Slack Signal alerts
You might be thinking

The pushback we hear.
Unvarnished answers.

We've sat across from enough heads of sales to know the skeptical questions. Here they are, with the real response.
You say

"We're already paying $60k/yr for ZoomInfo."

We say

Keep it for enterprise. Point ProspectUp at your SMB segment — where ZoomInfo is thin anyway — and you'll usually pay $300–$600/mo to cover the same territory, with better data.

You say

"Our data team can build this internally."

We say

They can. The question is whether the roadmap wants a 12-month scraping project that never hits parity, or a vendor they can plug in this week and cancel in a month if it doesn't work.

You say

"How do we know the data is accurate?"

We say

Run a blind sample. Give us 100 accounts from your CRM. We return enriched records with our signal detections. You grade them against reality. Most teams find us at parity or better on the firmographic fields and radically ahead on buying signals.

Frequently asked

SaaS-specific questions.

How does pricing scale with seats and volume?
No per-seat fees — unlimited users. You pay $1 per enriched lead, with volume breaks starting at 10,000 leads/month. Annual contracts are available for teams processing 50k+ leads.
Can we bring our own ICP definition?
Yes. Upload a CSV of your best 50 customers; we reverse-engineer the fit model and apply it across the full TAM. Or compose an ICP from our filter library (NAICS, employee count, tech stack, review velocity, etc).
How does the HubSpot / Salesforce sync work?
Two-way sync. Fit scores land as a custom property on the Account object; engagement events push as timeline activities. Configure field mapping and sync cadence per workspace.
Is the data SOC 2 / GDPR / CCPA compliant?
SOC 2 Type II; GDPR + CCPA ready with opt-out honoring and DPA available. All data sourced from public business records, GBP, and publicly accessible websites.
Can we run a proof of concept before committing?
Yes — a standard 30-day paid POC with 2,500 leads and a dedicated CSM. Most teams convert after one full quarter of SDR activity against the scored list.
How do signal alerts get delivered?
Slack channel, email digest, CRM task creation, or raw webhook. Configure per signal type and per rep.
What about international SMBs?
US and Canada are fully covered today. UK, Australia, and Western EU are in beta — reach out if that's your market.
Who else in vertical SaaS uses ProspectUp?
180+ SaaS teams across dental, veterinary, restaurant, auto shop, salon, fitness, and MSP verticals. Customer references available under NDA for qualified evaluations.
Related motions If you sell into SMBs, these patterns may fit too.
Digital marketing agencies Outside sales teams
180+ vertical SaaS teams already run this

Score your ICP.
Ship fit-ranked pipeline.

Upload your customer list. We reverse-engineer the fit model and return your full TAM — ranked, scored, and signal-annotated.

Score your ICP free Book an enterprise demo
SOC 2 Type II · annual contracts · dedicated CSM