Run campaigns · orchestration

Email. Postcard. SMS. One sequence.

Build a cadence once and let ProspectUp run it across channels — automatically pausing steps when a prospect replies, books, or opts out. Every touch is tied to one conversation, so nothing gets double-sent.

  • 4 channels in one timeline
  • Auto-pause on reply / book / opt-out
  • Proven templates for agencies
Sequence run
SC
Smoke & Co Austin, TX · BBQ
4 / 5
STEPS
12d
ELAPSED
Email
Postcard
SMS
Voicemail
Smoke & Co · warm lead · rep: Dana K
LIVE
1
✓ Email · Day 0
Scan report + soft pitch
Sent Mon 9:04 AM · opened 2× · clicked report
Opened 2×
2
▢ Postcard · Day 3
QR to mockup · "We rebuilt your site"
Printed Tue · delivered Thu · 1 scan
QR scan
3
☎ SMS · Day 6
"Still ok to send the mockup link?"
Sent Mon 10:02 AM · delivered · no reply yet
Sent
4
◉ Voicemail · Day 8
AI voice drop — 22 sec, Dana's voice clone
Scheduled for Wed 11:00 AM
Scheduled
?
If no reply by Day 12 → handoff to Dana with full thread + scan
Rule
How it works

One cadence. Every channel. Zero double-touches.

Drop your list in, pick a template, and ProspectUp choreographs the rest — pausing, branching, and routing replies back to the rep who owns the account.

01 · IMPORT

Drop in leads

Sync from a saved search, upload a CSV, or pick an audience you just built in Batch.

Audience: bbq_atx_147_rows.csv · 147 leads · auto-enriched
02 · DESIGN

Pick a cadence

Start from a proven template — or design your own. Drag steps around, set waits, add branches.

Email → Postcard → SMS → Voicemail → Handoff
03 · RUN

Let it run

Sequences pause the moment someone replies or books. Events route to the right rep, with full thread context.

Reply detected · steps 3–5 paused · thread assigned to Dana
Channels

Three ways to land in the inbox, mailbox, and phone.

Email

Day 0 · Day 5 · Day 12

AI-personalized from the prospect’s scan report, website audit, and review snippets. Sent from your domain with warm-up built in.

$0.002 per send · your sender

Postcard

Day 3 · Day 10

4.25×6 full-color, QR to a personalized website mockup. Printed & mailed in 4–7 days with 9.1% scan rates for warm lists.

$2.00 per card · print & mail included

SMS

Day 6 · Day 14

Short, warm text tied to what was sent before. Auto-compliance for TCPA — opt-outs honored across every channel.

$0.015 per text · your local number

Voicemail drop

Day 8

22-second ringless drop in your rep’s own cloned voice. Prospects hear a familiar voice, not a robocall.

$0.08 per drop · ringless
Smart branching

Sequences react to what the prospect actually does.

No more sending a "just checking in" email to someone who already booked a call. Every event — open, click, reply, book, opt-out — rewrites what happens next.

Step 1 sent
Day 0 · email
Booked a call
sequence ends
Opened · no reply
continue cadence
Replied
pause, assign to rep
Opted out
suppress all channels
Start Won — sequence ends Paused — awaiting rep In-flight
Templates

Start from a cadence that already works.

Every template below was tuned on real ProspectUp sends. Use them as-is, or fork and make them yours.

Cold → warm · 18 days

The full fanfare

Four channels, five steps. The one we recommend when a prospect has never heard of you.

✉ 3 emails▢ 2 postcards✆ 2 SMS
Reply: 7.4%Book: 2.1%
Renewal nudge · 9 days

Already a client

Three email touches with a QR-coded postcard in the middle. For services up for renewal.

✉ 3 emails▢ 1 postcard
Reply: 22%Renewal: 14%
Event follow-up · 7 days

Back from a trade show

Short, warm cadence that leads with a scan report referencing their booth conversation.

✉ 2 emails✆ 1 SMS
Reply: 11.2%Book: 4.8%
Why orchestrate

One timeline beats five disconnected tools.

Today · stitched together

Five tools, zero awareness

  • × Email tool doesn't know a postcard went out
  • × SMS platform keeps texting after they booked
  • × Voicemail service sends to opt-outs
  • × Rep pieces together a thread from four inboxes
  • × Attribution lives in a weekly spreadsheet
ProspectUp · one sequence

Every channel on the same timeline

  • Every channel sees the same events in real time
  • Auto-pause on reply, book, or opt-out
  • One compliance layer, one suppression list
  • Rep opens a single thread with everything attached
  • Attribution is automatic — first touch to booked call
01 — FIND

Audience built

Search, filters, or batch.

02 — ENRICH

Leads enriched

Database + live audit.

03 — SHOW

Assets generated

Reports, mockups, postcards.

You are here
04 — RUN

Sequence runs

Email + post + SMS, orchestrated.

FAQ

Questions we hear a lot.

What channels does ProspectUp support in a campaign sequence? +
ProspectUp supports email, SMS, and physical postcards in a single campaign sequence. You can combine any of these channels with configurable delays between steps. A typical sequence might be an email on day 0, a follow-up email on day 5, an SMS on day 8, and a postcard on day 12.
How do I set up a multi-channel campaign? +
A 4-step campaign wizard guides the setup: define your goal and channels, set your messaging strategy and tone, build the sequence with drag-and-drop step ordering and delay configuration, and select leads from your lists. AI generates personalized copy for every lead at launch. The entire setup takes minutes, not hours.
What campaign goals can I choose? +
Four goal types are available: book a meeting, drive a website visit, get a phone call, or start a conversation. The goal informs the AI copy engine's tone and CTA strategy when generating personalized messages. You also set a sender name, role, campaign brief, and pain point angle to guide the messaging.
How does ProspectUp compare to Mailchimp or HubSpot for campaign sequences? +
Mailchimp and HubSpot handle email sequences with basic personalization. ProspectUp adds physical postcards and SMS to the same sequence, personalizes every message using 50+ enrichment data points and AI-generated sales hooks, and embeds scan report links and asset URLs automatically. The data and outreach live in one platform, with no CSV exports or CRM syncing.
How is this different from using separate tools for email, SMS, and direct mail? +
Separate tools mean exporting CSVs, maintaining data across platforms, and losing tracking continuity. ProspectUp runs all three channels from the platform where you found and enriched the leads. AI writes copy using the same data, assets link back to the same tracking system, and reply detection (coming soon) will work across channels to pause the full sequence.
Does the sequence stop if a prospect replies? +
Reply detection is on our near-term roadmap. When launched, it will auto-pause the sequence for that prospect and send you a notification. For now, you can manually pause sequences for individual prospects from the campaign dashboard.
What if I only want to use one channel? +
Single-channel campaigns are fully supported. You can run an email-only or SMS-only sequence without adding other channels. The campaign wizard adapts to your channel selection -- if you choose email only, postcard and SMS steps are not shown in the sequence builder.
How many leads can I include in a campaign? +
You can select leads from one or more existing lists. Batch-built lists support up to 500 leads, and you can add multiple lists to a single campaign. Each lead receives AI-personalized copy, so even a 500-lead campaign has unique messaging per prospect rather than a single template sent to everyone.
How much does running a campaign cost? +
Email and SMS sending have no per-message fee beyond the $1 per lead credit you already paid for enrichment. Postcards cost $2 each, deducted from your credit balance. There are no campaign setup fees, no per-send charges for email or SMS, and no monthly platform subscription.
Can I schedule when a campaign starts? +
Yes. Campaigns support immediate launch or a scheduled start date. For email and SMS steps, configurable day offsets control when each follow-up fires relative to the campaign start. The grind queue shows pending steps due each day so you can manage daily sending volume.
Can I reorder or modify steps after creating the sequence? +
Yes. The visual sequence builder supports drag-and-drop reordering of steps. You can adjust delays between steps, add new steps, or remove existing ones. Campaigns auto-save at each wizard step, and you can resume drafts at any point via the campaign list.
How do I track campaign performance? +
The campaign detail view shows generated email subjects, bodies, and SMS messages per lead alongside enrichment signals like owner name, phone type, and Maps rank. The dashboard surfaces 7-day rolling metrics with week-over-week deltas for emails sent, opens, and clicks. Asset view tracking shows which prospects engaged with scan reports or other linked assets.
Build once · run on autopilot

Ship a four-channel sequence this afternoon.

Pick a template, drop in a list, hit run. We'll handle the choreography — you handle the replies.