$1 per lead.
Everything included.

One price. No seat fees. No tiers for "premium data." Every lead comes enriched, scored, and ready-to-ship — with all six branded assets attached.

50 leads free, no card Cancel any time No per-seat fees 3 min to first lead

One Lead — Itemized

prospectup.com · customer: Crestline Agency · 19:42 PST
Business record (13.7M db) incl.
50+ enrichment data points incl.
Website audit + SEO scan incl.
Branded scan report (PDF) incl.
Instant website mockup incl.
Social post series (5) incl.
Voice AI demo agent incl.
AI-personalized email + SMS incl.
Tracking + engagement pixel incl.
Total $1.00
Seriously. That's it.
No seats, no asset credits, no "Pro" tier.
What your $1 buys

Six branded assets, one price.

Other platforms sell you a name and a number. ProspectUp delivers the whole pitch — you just press send.

Scan reports

Branded PDF gap analyses with letter grades. Prospects ask "who made this?"

See sample

Website mockups

Live, hosted "your new site" previews in under 2 minutes. Shareable URL.

See sample

Social post series

A week of Instagram & Facebook posts, generated for their brand & voice.

See sample

Voice AI demo

A callable receptionist agent trained on their menu, hours, and reviews.

See sample

AI-personalized copy

Email + SMS drafted per lead — real reviews, real phrasing, real warmth.

See sample

Tracking & signals

Real-time engagement feed: who viewed, scrolled, replayed the Voice AI.

See sample
Two plans. That's all.

Pay as you go — or talk to us.

Starter is self-serve: sign up, buy leads at $1 each, up to 1,000 a month. Doing more than that? We'll quote you a custom price that scales with volume.

Most popular
Starter

Self-serve. For individuals, agencies, and teams doing up to 1,000 leads a month.

$ 1 / lead

Pay only for what you use · no base fee · no seat fees

  • Up to 1,000 leads / month Generous soft cap — we'll email if you're approaching it
  • All 6 branded assets per lead Scan report, mockup, social posts, voice AI, copy, tracking
  • Unlimited seats Invite your whole team — we don't charge per person
  • Your brand on every asset Logo, fonts, colors — white-label ready
  • Native CRM sync HubSpot, Pipedrive, Close, Salesforce
  • Email + SMS + postcard sequences
  • Full REST API + webhooks + Zapier
  • Email support
Start free — 50 leads on us

No card required. Your first 50 leads are free forever, even if you never upgrade.

Enterprise

Custom quote. For teams running 1,000+ leads a month, resellers, and regulated industries.

Let's talk

Volume-based pricing · starts below $1/lead at scale

  • 1,000+ leads / month Price per lead decreases as volume grows
  • Everything in Starter, plus:
  • Custom domains app.youragency.com, mockups.youragency.com
  • Zero "Powered by" branding We stay invisible, forever
  • Sub-account billing Resell to your own clients inside ProspectUp
  • SSO + SCIM provisioning
  • SOC 2 report, DPA, BAA on request
  • Dedicated success manager + SLA
Contact sales

Typical response: < 4 business hours. We'll send a quote, not a sales sequence.

The math

What you'd pay vs. your current stack.

Move the slider. Up to 1,000 leads/mo it's flat $1/lead — no math. Above that it's an Enterprise quote (we've modeled a typical curve below).

Leads per month500 leads
501k5k10k
Team size5 seats
1153050

Seats don't change what you pay us. They do change what the others charge.

Monthly total — apples to apples
ProspectUpStarter · 500 leads · 5 seats
$500$1.00 / lead
ZoomInfoData only · no assets · annual contract
$5,150$10.30 / lead
Apollo + ClayData + enrichment, no assets
$1,795$3.59 / lead
In-house build1 ops eng + tools + creative
$15,200$30.40 / lead
Savings vs ZoomInfo
90% less per month — $4,650 saved
Starter — pay-as-you-goStart free →

* Competitor pricing modeled from public list prices as of 2026. ZoomInfo Elite ≈ $1k/seat/mo + per-record fees; Apollo Organization $119/seat/mo + Clay Pro $800/mo + token usage. In-house = 1 fully-loaded ops engineer ($14k/mo) + tooling. Your real numbers may vary.

Enterprise inquiry

Running 1,000+ leads a month?
We'll quote you.

Tell us roughly what you're doing. We'll come back with a number — one that scales below $1/lead as your volume grows, not up. No 3-year contracts, no mystery ramp.

  • Volume pricing. 1k–5k leads/mo sees a step down. 5k–25k, another. Past that, call us.
  • Real quote in 48h. A human reads your note and writes you a price. No "Book a demo" gate.
  • Month-to-month, by default. Annual discount available — never required.
  • Compliance on request. SOC 2 Type II, DPA, BAA, security review packets — all ready.
Or email sales@prospectup.com — we respond in under 4 business hours.

Real people read these. No auto-responders, no SDR queue.

Questions, mostly

Before you ask us.

Is the $1/lead for real, or is there a "but"?

It's real. A lead is one business record, fully enriched, with all six branded asset types generated and attached. No premium data tier, no "AI-enriched leads cost extra," no seat fees. The only catch: Starter is capped at 1,000 leads/month. Past that, we'll quote you.

What counts as a "lead"?

One qualified business in your search result, saved to a list. We only charge on save — scrolling results is free. Dupes don't re-bill. Deleting a lead doesn't refund, but re-enriching an existing one doesn't re-bill either.

What's in the 50 free leads?

Full product. Every asset type, every feature. No credit card. You keep them even if you never upgrade — scan reports, mockup URLs, and generated copy stay exportable forever.

What happens at 1,000 leads/month?

We email you at around 800 to let you know. At 1,000 you can keep going — we don't hard-cut — but we'll ask you to chat with sales so we can set you up on Enterprise pricing, which drops below $1/lead.

Can I export my data?

Yes — CSV, JSON, or direct push to your CRM. Every asset has a permanent URL. If you cancel, you have 90 days to pull everything before archive.

What's the cancellation policy?

Starter is pay-as-you-go, so there's nothing to cancel — just stop buying leads. Enterprise contracts are month-to-month by default. No "we'll miss you" retention team, no 3-year minimum.

Do you really charge nothing for seats?

Nothing. Invite your whole agency, or your whole field sales team — doesn't change what you pay. We charge for output (leads), not headcount.

Is this compliant for regulated industries?

We're SOC 2 Type II, GDPR and CCPA compliant. On Enterprise we'll sign a DPA and BAA. Healthcare: we stop at the practice's public-facing data. Fintech: we avoid processor contractual conflicts by design.

What if I run out of asset credits?

There are no asset credits. If you buy a lead for $1, all six assets are generated — and they regenerate on request if the underlying business data changes.

Still not sure which plan?

If you're under 1,000 leads/month, start with Starter — zero commitment, first 50 free. If you know you're above that, request a quote. Or email sales@prospectup.com — we won't pitch at you.

50 leads. On us.

Six branded assets each. No credit card. Three minutes to your first pitch-ready lead.

Used by 2,400+ agencies · $1/lead up to 1K/mo · Custom quote above