BuzzBoard is an established SMB intelligence platform with deep digital audit scores and 6,400+ signals per business. If you need account-level intelligence dashboards for your sales team, BuzzBoard has depth. If you also need to send per-prospect outreach assets — scan reports, postcards, voice demos — from one platform, ProspectUp connects intelligence to action.
Same prospect. Two different tools. Here's exactly what changes.
| Dimension | prospectup Recommended Built for US local-business prospecting | buzzboard Local business intelligence Designed for VP-targeting at large companies |
|---|---|---|
| 01 · Category Data depth | ||
| Total businesses indexedSize of the underlying database | ✓ 13.7M US local businesses Fully indexed with operating signals, owner data, and a website audit per record. | ✓ 30M+ SMB profiles Proprietary SMB database with deep digital signal coverage. |
| Signals per businessDepth of insight on each record | ✓ 50+ enrichment signals Website audit, Maps rank, review data, owner contact, AI-generated sales hooks. | ✓ 6,400+ signals per SMB Proprietary signal stack including SEO, social, advertising, and reputation analysis. |
| Digital audit / D-ScoreComposite score of a business's digital readiness | ✓ Letter grade + 0–100 score 8-dimension digital grade across website, SEO, Maps, reviews, social, and tech stack. | ✓ Proprietary D-Score Customizable composite score rolling up thousands of signals. Established methodology. |
| Owner contact dataReaching the decision-maker at an SMB | ✓ Verified email + mobile for SMB owners Sub-5% bounce rate on owner emails. Direct dial phone where available. | ~ Contact data available Business contact information is part of the platform, though review coverage on contact accuracy is limited. |
| 02 · Category Search & filters | ||
| Natural-language search"Plumbers in Austin with no website" | ✓ Type a sentence Parsed into filters live; results returned in under a second. | ~ Structured search and scoring Filter by category, location, and digital readiness score. Not a natural-language search interface. |
| Map-based searchDrawing a territory on a map | ✓ Built for field sales Lasso a neighborhood, route between leads, drop pins. | ~ Not publicly documented BuzzBoard supports location filtering. Visual map-based territory drawing is not documented in their marketing. |
| 03 · Category Outreach assets & campaigns | ||
| Per-prospect branded assetsProof materials generated for each lead | ✓ 6 asset types per prospect Scan report, instant website mockup, postcard, voice AI demo, social post series, custom asset. | ~ Channel-ready assets from audits BuzzBoard can generate assets from its audit data. Scope and types differ from ProspectUp's 6-type suite. |
| Physical mail integrationPrinted postcards mailed for you | ✓ Lob — printed and mailed QR-tracked postcards with personalized scan report links, built into sequences. | ✗ Not available BuzzBoard focuses on digital channels. No physical mail integration. |
| Voice AI demosAI receptionist demo tuned to each prospect's business | ✓ Native voice AI A working AI receptionist trained on the prospect's menu, hours, and services. | ✗ Not available BuzzBoard provides intelligence and audit data, not generative voice demos. |
| Multi-channel sequencesEmail, SMS, postcard, voicemail campaigns | ✓ Built-in multi-channel Email, SMS, postcard, and voicemail with auto-pause on reply or booking. | ~ Email, calls, chat, tasks BuzzBoard can launch outreach from audits. Campaign orchestration scope differs from ProspectUp's multi-channel model. |
| 04 · Category Pricing | ||
| Pricing modelWhat you actually pay for | ✓ $1/lead — pay per saved record All 6 asset types included. No seat fees. Publicly listed. | ~ Custom pricing — sales-led Pricing requires a sales conversation. Third-party sources report starting around $381/user/quarter. Enterprise quotes vary. |
| Free tierTry-before-you-buy | ✓ 50 leads free, no card Full product with all 6 asset types. No time limit. | ~ 14-day trial, 10 SMB profiles Two-week trial with limited profiles. Full platform access, no card required. |
| 05 · Summary Best for | ||
The ICP this tool was designed for | Agencies and sales teams who need SMB intelligence AND per-prospect outreach assets — discovery to send in one platform. | Agencies and media companies who need deep SMB account intelligence dashboards and D-Score analysis for their sales teams. |
BuzzBoard pricing and feature data current as of May 2026 · last reviewed by the ProspectUp team.
Not "we're better at everything" — here are the four concrete problems agency owners and vertical-SaaS founders have called out, with what changes when you switch.
BuzzBoard and ProspectUp share a core belief: you need deep digital intelligence on SMBs to prospect effectively. BuzzBoard's 6,400+ signal stack and D-Score methodology are genuinely impressive — they've been building SMB intelligence for longer than most competitors in this space.
The difference is what happens after the intelligence. BuzzBoard provides the analysis; ProspectUp provides the analysis and the ready-to-send outreach materials. Six branded asset types — scan reports, website mockups, postcards, voice demos, social posts, custom assets — are generated per lead. Physical postcards are printed and mailed. Voice AI demos are trained on each prospect's business. The distance from 'intelligence gathered' to 'outreach sent' is shorter on ProspectUp.
See the scan reportsProspectUp's pricing is on the website: $1 per lead, all enrichment and all 6 asset types included. BuzzBoard's pricing requires a sales conversation — third-party sources report starting around $381 per user per quarter, with enterprise pricing varying by deployment size.
For agencies evaluating tools, the ability to calculate exact costs before a sales call matters. A 5-person agency on ProspectUp processing 500 leads/month knows the cost is $500/month before signing up. BuzzBoard's sales-led pricing model means the cost is unknown until after a demo and negotiation.
See the pricing modelProspectUp's multi-channel sequences include physical postcards (printed via Lob, QR-tracked, delivered by USPS) and voice AI receptionist demos (trained per prospect). These are channels that digital-first intelligence platforms don't offer because they require specialized infrastructure — print fulfillment, postal tracking, and generative voice AI models.
For agencies selling to SMB owners who are reachable by mail but buried in email, the postcard channel consistently outperforms digital-only outreach. The voice AI demo is a unique sales asset for agencies selling AI receptionist, booking, or customer service solutions. Neither capability exists in BuzzBoard's feature set.
See the postcards featureIf you need deep SMB account intelligence as a standalone capability — customizable D-Scores, 6,400+ signal analysis, and detailed digital readiness dashboards — BuzzBoard is an established leader. They've been building SMB intelligence longer, have deeper agency adoption in specific verticals, and their signal methodology is mature. For teams whose primary need is intelligence and analysis rather than end-to-end outreach, BuzzBoard's focus is a strength.
If you need intelligence connected to outreach execution — per-prospect proof assets, physical mail, voice demos, and multi-channel campaigns from one platform — BuzzBoard's intelligence-first model leaves the outreach to other tools. That's where ProspectUp's full-stack approach wins.
Both platforms score businesses on their digital readiness. BuzzBoard's D-Score draws from 6,400+ proprietary signals with a customizable methodology. ProspectUp's digital grade uses an 8-dimension letter-grade system (A–F) across website, SEO, Maps, reviews, social, and tech stack. Both are useful — BuzzBoard's is deeper for analysis, ProspectUp's feeds directly into outreach assets.
BuzzBoard's pricing requires a sales conversation. Third-party sources report starting around $381/user/quarter (~$127/user/month). ProspectUp is $1 per saved lead with all enrichment and assets included. For a 5-person team processing 500 leads/month, ProspectUp costs $500/month with no seat fees.
BuzzBoard can generate channel-ready assets from its audit data, including email and call outreach from the platform. ProspectUp's asset suite is broader: scan reports, instant website mockups, physical postcards, voice AI demos, social post series, and custom assets — all branded per prospect.
Yes — CSV import. We'll match BuzzBoard contacts against our 13.7M business index, attach ProspectUp's enrichment, and generate 6 outreach assets per lead. Teams migrating from BuzzBoard often use ProspectUp for the outreach execution layer.
BuzzBoard claims 6,400+ signals per SMB — significantly more than ProspectUp's 50+ enrichment signals. The difference is in depth vs. action: BuzzBoard's signals are optimized for analysis and scoring, while ProspectUp's signals are optimized to generate per-prospect outreach assets and drive campaigns.
Yes. Some teams use BuzzBoard for deep account intelligence and analysis, then feed high-priority prospects into ProspectUp for outreach asset generation and multi-channel campaigns. The platforms serve different stages of the same workflow.
Try ProspectUp free. Get 50 fully enriched leads with scan reports, website mockups, postcards, and voice demos — proof that converts intelligence into replies.
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