Openmart is a strong SMB-focused data platform with AI-powered search and a growing 200M+ business database. If your primary need is lead discovery and CRM sync, Openmart is a capable tool. If you also need per-prospect outreach assets — scan reports, website mockups, postcards, voice demos — ProspectUp's asset suite is the differentiator.
Same prospect. Two different tools. Here's exactly what changes.
| Dimension | prospectup Recommended Built for US local-business prospecting | openmart Modern AI Designed for VP-targeting at large companies |
|---|---|---|
| 01 · Category Data depth | ||
| Total businesses indexedSize of the underlying database | ✓ 13.7M US local businesses Fully indexed with operating signals, owner data, and a website audit per record. | ✓ 200M+ business records claimed AI-powered local business database with verified contacts and business activity signals. |
| Enrichment per recordHow many data points per prospect | ✓ 50+ signals, automatic Website audit, Maps rank, review data, owner contact, AI insights — all on save. | ~ Contact data + business signals Decision-maker contacts, business activity tracking. Depth of per-record enrichment not publicly detailed at the same granularity. |
| Website audit per prospectPageSpeed, SEO, tech stack grading | ✓ Automatic on every lead Full-site crawl, Lighthouse score, CMS detection, schema analysis — attached to the lead record. | ~ Not publicly documented Openmart tracks business signals; it's unclear whether per-site website audits are included in the standard enrichment. |
| Owner contact dataReaching the decision-maker at an SMB | ✓ Verified email + mobile for SMB owners Sub-5% bounce rate on owner emails. Direct dial phone where available. | ✓ Decision-maker contacts included Openmart includes verified owner contact data as a core feature of their platform. |
| 02 · Category Search & filters | ||
| AI-powered searchNatural-language queries for lead discovery | ✓ Type a sentence — 80+ filters Parsed into structured filters live. Results in under a second across 13.7M businesses. | ✓ AI Smart Prospecting Natural-language queries that surface ranked results with visual analysis. A core Openmart feature. |
| Map-based searchDrawing a territory on a map | ✓ Built for field sales Lasso a neighborhood, route between leads, drop pins. | ~ Location-based filtering Openmart supports location queries. Visual map drawing for territory planning is not publicly documented. |
| Custom filter criteriaRevenue, hiring, tech stack, CMS, review health | ✓ 80+ SMB-specific dimensions PageSpeed, CMS, booking platform, review velocity, Maps rank, schema markup, hours, and more. | ✓ Custom criteria with AI agents AI agents surface leads based on custom criteria like revenue, location, and hiring signals. |
| 03 · Category Outreach assets | ||
| Per-prospect branded assetsProof materials generated for each lead | ✓ 6 asset types per prospect Scan report, instant website mockup, postcard, voice AI demo, social post series, custom asset. | ✗ Not a core feature Openmart focuses on data intelligence and CRM sync. Per-prospect branded outreach assets are not part of their publicly listed feature set. |
| Physical mail integrationPrinted postcards mailed for you | ✓ Lob — printed and mailed QR-tracked postcards with personalized scan report links, built into sequences. | ✗ Not available Openmart is a digital-first data platform. No physical mail integration. |
| Voice AI demosAI receptionist demo tuned to each prospect's business | ✓ Native voice AI A working AI receptionist trained on the prospect's menu, hours, and services. Live demo in the meeting. | ✗ Not available Voice AI demo generation is not part of Openmart's feature set. |
| Instant website mockupsAI-built redesign of the prospect's current site | ✓ Hosted mockup in under 2 minutes Brand colors, real review copy, their photos — shareable URL per prospect. | ✗ Not available Openmart surfaces business data, not design assets. |
| 04 · Category Pricing | ||
| Pricing modelWhat you actually pay for | ✓ $1/lead — pay per saved record All 6 asset types included. No seat fees. No credit system. | ~ Starts at $149/mo (Starter) Credit-based: 5,000 credits/mo on Starter. Pro at $299/mo, Scale at $999/mo. Annual billing saves 30%. |
| Free tierTry-before-you-buy | ✓ 50 leads free, no card Full product with all 6 asset types. No time limit. | ✓ 200 credits/mo free 20 searches, basic data fields. No card required. Useful for testing. |
| Seat licensesAdding teammates | ✓ None — invite anyone Whole agency, whole sales team. Pay per lead, not per head. | ~ Not publicly documented Pricing page shows per-account plans. Team seat pricing details require contacting sales for Scale and Enterprise. |
| 05 · Summary Best for | ||
The ICP this tool was designed for | Agencies and sales teams who need SMB data discovery AND per-prospect proof assets — the full outreach stack in one platform. | Sales teams who need AI-powered SMB lead discovery with CRM sync and are primarily focused on data intelligence, not outreach asset generation. |
Openmart pricing and feature data current as of May 2026 · last reviewed by the ProspectUp team.
Not "we're better at everything" — here are the four concrete problems agency owners and vertical-SaaS founders have called out, with what changes when you switch.
Both ProspectUp and Openmart help you find local business prospects. The divergence is in what happens after discovery. ProspectUp generates six branded outreach asset types for every saved lead: a scan report showing the business's real digital health scores, an instant website mockup redesigning their current site, a personalized postcard with a QR code, a voice AI receptionist demo trained on their business, a social post series, and custom-built assets from natural-language prompts.
These assets exist because SMB owners don't respond to generic outreach. They respond to proof that you looked at their specific business. An agency sending a scan report with a prospect's real PageSpeed score gets a fundamentally different response rate than one sending a templated email with their name merged in.
See the scan reportsProspectUp integrates with Lob to print and mail personalized postcards as part of multi-channel sequences. Each postcard carries a QR code that deep-links to the prospect's personalized scan report — and scans are tracked back to the lead record in real time.
For SMB owners who are drowning in email but still open their physical mail, this channel consistently outperforms digital-only outreach. It's a concrete capability that digital-first data platforms — including Openmart — don't offer because physical mail requires printing, addressing, postage, and delivery tracking infrastructure that's separate from the data layer.
See the postcards featureProspectUp's voice AI feature generates a working AI receptionist demo for each prospect — trained on their actual menu, hours, services, and business details. In a meeting, you dial the prospect's demo number and they hear an AI receptionist answering questions about their business correctly.
This is a uniquely compelling sales asset for agencies selling voice AI, appointment booking, or customer service solutions. It converts the abstract pitch ('you should have an AI receptionist') into a concrete demonstration ('here's yours, already working'). It's a capability that data-focused platforms don't offer because it requires generative AI infrastructure beyond data enrichment.
See the voice AI demosIf your primary need is SMB data intelligence and CRM sync — discovering local business leads with AI-powered search and feeding them into your existing sales stack — Openmart is a strong, focused tool. Their AI agent-based search, 200M+ business database, and growing feature set (including new-business tracking and trend signals on higher tiers) make them a capable platform for teams whose outreach happens in separate tools.
If you need the full outreach stack in one platform — discovery, enrichment, and per-prospect proof assets like scan reports, website mockups, postcards, and voice AI demos — ProspectUp's asset suite is the differentiator. The question isn't whether both tools find SMB prospects (they do); it's what you can send once you find them.
Both platforms help you discover local business prospects with AI-powered search. The difference is what comes after discovery. ProspectUp generates 6 branded outreach asset types per lead (scan reports, website mockups, postcards, voice demos, social posts, custom assets) and includes multi-channel sequences. Openmart focuses on data intelligence and CRM integration. If your outreach lives in separate tools, Openmart is focused on the data layer. If you want discovery-to-outreach in one platform, ProspectUp covers more ground.
Openmart's Starter plan is $149/month ($105/mo annual) for 5,000 credits. ProspectUp charges $1 per saved lead with all enrichment and 6 asset types included. At 500 leads/month, ProspectUp costs $500/month; on Openmart's Starter, 500 leads would cost $149/month but without outreach assets. The value comparison depends on whether you need just data or data plus proof assets.
Openmart tracks business activity signals and performance data, but per-prospect website audits (PageSpeed, SEO grading, CMS detection, schema analysis) at ProspectUp's granularity are not publicly documented as a core Openmart feature. ProspectUp runs a full Lighthouse audit on every saved lead automatically.
Yes. Some teams use Openmart for broad lead discovery and CRM enrichment, then import high-priority leads into ProspectUp to generate proof assets (scan reports, mockups, postcards) for outreach. The tools can complement each other if you have different needs at different stages of the funnel.
Both offer natural-language search for local businesses. ProspectUp parses queries into 80+ structured filter dimensions and returns results in under a second. Openmart uses AI agents to surface ranked results with visual analysis. The search paradigms are similar; the differentiation is in what each platform does after search — ProspectUp generates outreach assets, Openmart focuses on data enrichment and CRM sync.
No. Openmart is a data intelligence platform. ProspectUp generates physical postcards (printed and mailed via Lob with QR tracking), voice AI receptionist demos (trained per prospect), instant website mockups, scan reports, social post series, and custom assets. These proof-of-work assets are ProspectUp's primary differentiator in the SMB prospecting space.
Try ProspectUp free. Get 50 fully enriched leads with scan reports, website mockups, postcards, and voice demos — proof that opens doors, not just data that fills spreadsheets.
Create your account →